Trade magazine

A journal is a periodical journal, which mainly deals with a clearly delimited field and turns to professionally interested readers. The target group is distinguished by their professional and technical orientation from that of a so-called special-interest magazine and is also extremely homogeneous. The latter has also professionally embossed special topics, but one by the private motivation and private interest in the topic in question to the popular magazines. Journals serve vocational and technical information and training, they provide expertise. A large subset of the journals are the scientific journals.

The first journals were published in the early 18th century.

Journals generally

A journal published periodically printed and informed in contrast to a monograph timely, not all-inclusive and up to date. Journals and their publishers are organized in the relevant trade press department of the Association of German Book Trade.

In 2005, in Germany, according to the Association of German Magazine Publishers 3637 titles available, with a total circulation of 15.1 million copies, that is, there is a wide range and high number of titles, each with a small edition. To 90% of journals are sold by subscription. Because of demarcation problems to professional and association journals and as many trade magazines are no advertising and are thus, for example, not reported to the Information Society for Determining the Distribution of Advertising (IVW ), the exact number of journals is not known, the entire number of titles, however on 6000 title estimated. The highest title numbers are issued for the following industries and professions: medicine, science, natural science, service industry, trade, industry, business and trade.

Trade publishers and editors of journals are often quite small and have only a few employees.

Journals can be divided according to different criteria, including:

  • In scientific and non - scientific title,
  • According to their orientation on specific industries ( eg chemicals ), occupations (eg social workers), topics (eg environmental policy), organizational functional areas (eg controlling) or collections (eg Philately )
  • In form and design,
  • After financing (subscription, advertising, coupon, mixed forms ),
  • By distribution channel (subscription, membership journal, Association magazine, bookshops, newsagents, shipping, mixed forms ).

The largest German journals

( based on gross advertising revenues in 2007, in millions of euros )

  • German Medical Journal, German doctors -Verlag ( shareholder: BÄK, KBV): 50.7
  • Lebensmittel Zeitung, German specialist publisher: 39.2
  • Advertise & Sell, European Trade Press Publishing ( subsidiary of South German publisher): 19.9
  • Medical Journal, doctors newspaper publisher ( Springer Science Business Media ): 18.7
  • Computer Week, IDG Communications Media: 17.8
  • Machinery, Vogel Business Media: 14.7
  • HORIZON, German specialist publisher: 14.1
  • Computer Reseller News, CMP - WEKA ( WEKA 50/50-Gemeinschaftsunternehmen and UBM): 12.6
  • DVZ German logistics newspaper, DVV Media Group: 11.8

Criticism

Many publishers ask high prices for journals, although many studies are paid for by the taxpayer. Britain announced in 2012, wanting to make freely available to 2014 research. All funded by the public sector scientific studies should be freely accessible researchers, students and the general public.

The European Union is planning an appropriate advance. In science louder critique of power, and the business model of large scientific publishers is uttered.

Subscription business model Serials crisis
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