Trading stamp

The discount coupon is one of the earliest manifestations of customer loyalty programs. The customer gets with this system for every purchase made a token over a defined percentage of the purchase price from the dealer. After the customer can prove a predetermined discount brand number or a predetermined discount brand value, he receives a repayment of the stated discount brand value. The discount coupons are usually self-adhesive stamp paper similar brands that need to be glued into a form or saddle stitching. For the output of the collective issue of the dealer requires a certain degree a fee by the customer. The dealer achieved by the trading stamp system a stronger bond of walk-in customers, as the customer has repeatedly buy from him until he gets the right to reimbursement. The dealer achieved by a sales advantage over competitors.

In the Federal Republic of Germany and West Berlin discount coupons were distributed to the 1970s in food and drug stores, but lost ground to other promotional measures are becoming increasingly important and completely disappeared in the eighties. Were usually made from 3 percent discount on the purchase. A fully glued discount coupon booklet was redeemed for DM 1.50.

An example of the discount coupon is the " consumer issue " in the GDR. By paying a membership fee clients in the consumer trading company could buy a share of the Company. Then they were entitled as opposed to non - members to subscribe for any purchase discount coupons, the value of which was paid in cash on a regular basis.

Following a similar system to function well as modern variants of the discount brand. However, many variations are given. For example, a common approach can vote two mutually economically completely independent dealers: The first dealer improves its customer loyalty by rewarding the purchase of his goods with tokens of the second trader. The second dealer benefited by the increase in customers also.

Originally oriented to a refund of purchase price share purpose of the discount brand is often modified when current Payback systems. Preferably, the customer should, for example, the discount acquired not get paid, but will be motivated in the form of bonus points to further purchases from the same vendor or a partner.

The electronic storage of data of the customer, including its purchases, allows a market research and targeted advertising. In contrast, the classic brand discount system is anonymous. The unredeemed trading stamp booklet does not allow conclusions as to what products a customer has purchased.

In recent times, the discount coupon booklet in some supermarkets was reintroduced since about 2005. An action a discount coupon for every 5 euros is spent purchasing value, for example. The booklet includes 30 brands and entitled to a slightly discounted purchase of promotional goods, especially household items.