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ETourism ( often written differently, for example, e- Tourism, English:. eTourism ) refers to the application of information and communication technologies, more generally, the technological innovations in the tourism environment.

This particular all are included with the Internet related application fields such as e- business and e -government, but also in general, the introduction of new hardware and software developments in the tourism industry. These analyzes eTourism all in connection therewith business and national economic processes and structures. The goal of e-tourism is the digitization of the entire tourism value chain and the integration of the different tourism service providers in this process. The associated optimization of processes in the tourism value chain leads to improved competitiveness of the tourism industry.

A few key events to be mentioned in the field of e-tourism in the German-speaking area: ENTER conference, barcamp on tourism (tourist camp, Camp Castle, Hotel Camp ), the focal point of e-tourism, e-marketing or Day of Online Marketing Day.

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