True Religion

True Religion Apparel, Inc. is a U.S. fashion company from California that was mainly known for jeans.

History

The American fashion label True Religion Apparel Inc. was established in 2002 by Mr. and Mrs. Jeffrey and Kim Lubell For. The first True Religion store was opened in December 2002 in Los Angeles.

In 2008 there were 21 True Religion stores in the United States. Characteristics of True Religion jeans are the pronounced pockets and buttons. The logo for True Religion shows a guitar playing Buddah, or on the back pockets embroidered horseshoes.

The label was known by American stars who wore these jeans at events. The jeans are located in high price segment, with prices up to $ 400 jeans are not uncommon.

True Religion is a public company and is listed on the Nasdaq under the name TRLG. In 2007 the company achieved net sales of 173.256 million U.S. dollars. This result was with a nine- month turnover of 197.01 million U.S. dollars exceeded 2008 in the third quarter. In addition, the company intends to go into the perfume business, a license was already taken.

Distribution channels

The products are available in North America and other 50 countries, with sales outside Europe via retailers. For 2009/2010 the opening of a flagship store in Europe is planned.