Twix

Twix is a chocolate bar manufactured by Mars, Incorporated. It consists of a biscuit (26%) with an overlying layer of caramel (32% ) surrounded by milk chocolate ( 35%). Typically, two bars are in a package, but Twix is a bit narrower than many other chocolate bars. Two bars weigh 58 grams, in the multi- pack (5 or 6 pieces) weigh two bars, however, since about March 2012 50 grams ( 58 grams also previously ). A latch (29 g ) has an energy value of 598 kJ (143 kcal). The variant Twix ' XTRA or king size weighs 85 grams ( 2 bars, Calorific value 879 kJ (210 kcal) per bar ).

History

Twix was first introduced in the UK in 1967. In Germany and Austria the bolt came in 1976 under the name Raider ( German spoken, so [ ʁaɪ̯dɐ ] and not English [ reɪ̯də ] ), as in many other European countries to market. In the United States Twix appeared in 1979.

The advertising slogan for the launch of Raider in Germany was at that time " in Crispy bite - long in the enjoyment ", which later became the advertising slogan " Raider - the snack " followed.

In 1991 in Germany, Austria, Switzerland, Belgium, France, Greece, Italy, Luxembourg, Spain, the Netherlands, Portugal and 2000 in Denmark, Finland, Norway, Sweden and Turkey renamed Twix. At the time of renaming in Germany, the new name has already been used in 70 % of countries in which the bar was sold. In Germany and Austria the new brand name was a large-scale advertising campaign with the slogan " From Raider is Twix, ... otherwise nothing will change " introduced. The background of the name change was the desire for a global standardization of the brand name and the associated simplification of production, logistics and marketing. In addition, the assumption prevailed that the snack would enjoy under the modern name Twix greater popularity. The previous name " Raider " was occasionally re-used, such as for long campaigns.

In some countries there is a version with peanut butter instead of caramel. Since summer 2005 there is the limited edition called Twix white with white chocolate, lemon, cappuccino and other varieties. At times, in 2005 was a limited edition with orange share in the commercial, which was marketed under the name Raider. 2009 30th anniversary of Mars confectionery Germany, there was another, available only in some confectionery machines Raider Edition. The contents corresponded to the current standard formulation, only the packaging reminiscent of the old brand name. This Raider edition was limited to 250,000 pieces. 2013 sales discounter Penny to his 40 -year anniversary also a special limited pack. From October 2013 to the end of November 2013 Mars drove the bolt under the original name Raider Germany far in a Limited Edition of this time 10 million pieces.

Ingredients

Sugar, glucose syrup, wheat flour (17 %), vegetable fat, cocoa butter, skimmed milk powder, cocoa mass, lactose, butterfat, whey powder, fat -reduced cocoa powder, salt, emulsifier ( soy lecithin), leavening ( sodium bicarbonate ), natural vanilla extract.

Imitations

Various discount chains offer in their markets imitations of the Twix bar. The candy is often called a biscuit chocolate bar with caramel filling. The names of these imitations are, for example, Boxer ( Norma), Get It! (Aldi Nord), Speed ​​(Aldi Süd ), Double Star ( Kaufland ), Trigger (formerly Plus), Biscuit & Caramel (NP ) market, Blox Biskizz (Migros / Switzerland ), Biscuit & Caramel ( net ), Caramello ( Penny), Mister Choc Caramel Biscuit (Lidl) and Biscuit chocolate Bars ( Edeka Gut & Günstig ).