Tyskie

Tyskie [ tɪskjɛ ] is a Polish beer brand and comes from the same brewery in the Upper Silesian town of Tychy ( German Tychy ). The brewery belongs since 1999 to the Polish brewery group Kompania Piwowarska and thus to the global operating company SAB Miller.

History

The brewery is one of the oldest in Europe and was in 1629 owned by the family of Promnitz. 1824 they underwent a thorough modernization, could be made thanks to the to the late 1930s, over 260,000 hectoliters of beer per year. From 1861 she finally stood as a " Princely Brewery in Tychy " under the administration of Hans von Hochberg from the house of the Prince of Pless. Between 1918 and 1939 the brewery merged with neighboring competing plants, but came at times from 1934 due to a lack Taxes under provisional administration of the Polish state. During the Second World War, the brewery was placed under the direction of the occupation authorities.

After the war, production was boosted again in 1951 and reached an annual production of around 476,000 hectoliters of beer. 1971, eventually produced over one million hectoliters of beer per year. In the course plan of economic reforms in 1975, the brewery merged with the state brewers in Zabrze, however, which led to a sharp decline in production and numerous layoffs. In 1981 the brewery back their entrepreneurial independence and was preparing it for privatization after the political upheaval of 1989, which finally came in 1995 in the form of established joint-stock company " Browary Tyskie Gorny Slask ". In 1996, this part of the Group SAB Miller.

The 1629 first -brewed beer has a light color and is available in the " Gronie " ( full-bodied Helles ) and " klasyczne " (classic lager beer ) available. Today, Tyskie, with a market share of about 18 percent (in 2009 ) before Żubr and Lech (both also for Kompania Piwowarska belonging ) and Zywiec and Warka (both Grupa Żywiec ) and Okocim ( Carlsberg ) is the most popular beer in Poland and has won several awards of " The Brewing Industry International Awards " won. Currently in Tychy each year more than eight million hectoliters of beer produced.

The brewery museum on the premises of the brewery in Tychy since 2004 " Tyskie Browarium " is also one of currently three " anchor points " of the European Route of Industrial Heritage in Poland.

Export

Tyskie is one of the world's most famous Polish beer brands and is among other things to Australia, Germany, France, Great Britain, Honduras, Ireland, Japan, Canada, New Zealand, the Netherlands and the U.S. ( to Illinois, Michigan, New York, New Jersey and Wisconsin ) exported.

2006 about 100,000 hectoliters of beer were exported abroad, including over 26,000 in the United States for the first time. In Germany Tyskie is offered primarily in beverage markets, among other Polish beer brands as Zywiec, Lech, EB or Warka. Claims to be drunk in Germany on average per minute ten bottles of Tyskie.

Awards

  • Grand Prix and Gold Medal of "The Brewing Industry International Awards " 2002 in Burton- upon- Trent
  • 2005 in Munich
  • 2004 in Burton- upon- Trent
  • 2011 in Brussels
SABMiller Round table (discussion) Warka Brewery Heineken International Carlsberg Group
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