Unboxing

Unboxing ( [ to the English prefix " un" and the English noun "boxing " ajar, lexically previously undetectable ] ) is a phrase that can refer to an online video that is recorded and commented by an individual at home and on the Internet Video portals - is published - such as YouTube. This unboxing videos revolve around a product ( mainly electronics, toys, video games), which is taken from the package, and any commissioned.

Must be differentiated unboxing videos of so-called Haul videos, as it turns here to the description and application of cosmetics and toiletries, which are very popular among women.

History

The oldest online video, which carries the title Unboxing and also includes a product description, uploaded on 12 June 2006 at YouTube. But there are also older videos that are similar, but Opening ( opening) or unpacking ( unpacking, unpacking ) were called. So already in 1992 recorded a video showing a person when unpacking a SVHS recorder and 1987 a video from unpacking a circular saw.

Google Trends confirms that the net-culture term Unboxing gained popularity around the last quarter of 2006. The phenomenon is now being scientifically studied. The Universities of Bielefeld, Frankfurt am Main and the Free University of Berlin since 2013 lead by a multidisciplinary study to investigate the mechanisms and the excitement of unboxing videos for the user.