Unique user

Unique Visit ( engl. " individual visit ") is a metric of the access frequency of a website. Each IP address is counted only once in a given period, regardless of how often they visited the site during this period ( page views ) or how many items are downloaded here. Visit The order describes a (usually coherent ) use process of a website.

Note should however, that the period during which each visit is counted only once, can vary greatly. The information community to determine the distribution of advertising media (IVW ) works as part of their measurement method " Scalable Central Measuring System" ( SZM) with their own words internationally standardized value of 30 minutes. The Visit to a website thus deemed terminated when 30 minutes no more new page has been accessed.

In addition, a single IP address identifies not necessarily a single person. Anonymizing services can assign each a different IP address for each access to the individual user, in contrast, have visits from different people within a local network through Network Address Translation on the same address.

Demarcation

In the area of ​​Web-Controlling the terms unique visitor or unique users or visitors are often used interchangeably to Unique Visit. The term Unique Visit describes the use of process while in the visitor, user or visitor is the person to see behind the process. In Germany, the concept is unique users permanently assigned by the Arbeitsgemeinschaft Online Forschung eV ( AGOF ) and describes the " single user" on the basis of AGOF internet facts. The sum of unique users of a medium are the people who had contact with an advertising or single occupancy units in a given period.