Value proposition

The term value proposition (english value proposition ), and value proposition comes from the business and has become popular during the New Economy. It describes the benefits a company promises its customers.

Value proposition in business models

The value proposition of a business model describes the benefits and thus the value, get customers or value-added partner by a business model. The value proposition is based on two different stakeholders:

Value Proposition: In determining the partners who are involved in the value, and the customers for whom the service is provided, it must be considered what benefits should they arise in the business model or from the service provided from the integration.

Value proposition ( customer value creating ) is a special mix of product, price, service, and special relationship and image factors towards the customers.