Variety store

As a special market refers to a form of operation in retail, which is characterized by an ever-changing range from the low price sector. They are colloquially referred to as junk shops.

Meanwhile such markets in city centers are often run by individual entrepreneurs. Partially special markets but also operated as a national retail chains, supplied from huge central warehouses. Typical cross-regional retail chains are among the many local vendors, among others Tedi, Thomas Philipps, Schum_EuroShop or Mäc Avarice. Characteristic of special markets is often that only workers in low-wage sector work there.

Range

In contrast to discounters special markets often do not permanently present in the range of core products. Characteristic is usually Virtually no food ( " Non-Food "). Typical ranges are low -priced household items, tools of low quality, fashion accessories, decorative items, stationery. The depth range is generally low. In contrast to the discount stores that now offer often even goods from the three -digit euro price range on favorable terms, to special markets usually limit on low -priced goods ranges ( between 99 cents and well below one hundred euros ).

Location

Special markets are a manifestation of the so-called trading down, so the increase is always less expensive and low quality products offers, as part of the " obliteration " of the inner cities, the migration of retail on the "green meadow ". Use of vacant shop premises with reduced rent, often in B locations of pedestrian areas, or vacant commercial real estate and warehouses to mietgünstigen city outskirts.

Range of customers

Their customer base consists firstly of the purchasing power of poor people. Another essential part of the customers are impulse buyers who by flashy goods application (eg numerous " bargain bins " and presenter in front of the store), highlighting low price thresholds ( " Each article 99 Cent " ) and the like inspired to make a purchase without current needs be.

Distribution channels

Also another types of retailers, especially discounters, but for example, department stores and hardware stores, drugstores and textile chains have increasingly permanent special departments or temporary special promotions to their activities. The discounters grab this to be only a small part of the range special back, the so-called fast-moving items, which can be largely sell off within a few days.

Special cases of special markets are so-called " 1- euro shops", where much of the merchandise assortment will cost 1 euro or 99 cents ( the article will be less "cheap" but not necessarily " worth its price " because the actual goods value is often even lower.)

The assortments of the defunct Metzen chain formed an extreme case. Metzen bought after the collapse of the GDR on the products of the old East German factories and former NVA stocks. Among other NVA gas masks were found to penny prices on offer at Metzen, for example, for the most part not even functional.

Another distribution channel of special may be the so-called "flying commercial ." Here the goods will not stationary offered for sale in a shop, but for example, directly from the truck container in weekly rented vacant warehouses, at fairs or flea markets.

Goods sources

The origin range of special products consists ( among other things) composed of:

• Overproduction
• Auslaufware due to product changes
• In other types of operation not abverkaufte goods
• Insolvency or liquidation masses
• Gray-market goods (eg, re-imports )
• Specially produced for special sales goods

The markets are supplied usually by specialized on special wholesalers. The countries of origin of offered products are widely found predominantly in East Asia (China and Hong Kong, Vietnam, etc.).