Vertical search

Vertical search engines focus on specific topics such as sports, health or finances or to specific target groups such as children and young people, art lovers and scientists.

Vertical search engines consider unlike general search engines only a part of the World Wide Web and create an index of web documents that correspond to the considered topic. Technically, a vertical search engine as a universal search engine.

In the study, " BtoB Vertical Search Report 2009" of the market research firm Econsultancy respondents as the main advantage of vertical search engines claimed to find relevant information quickly. About two thirds of respondents saw the following aspects as the most important advantages of vertical search engines: Quickly find desired information ( 67%), the top results are more relevant ( 65%), focusing on specific business interests and operations ( 64%).