Videoclip

Video clips will be up to several minutes long audio-visual sequences. The term partial clip indicated here on a section of a larger film; Today, however, there are often separate works. The term is used primarily with a wide range of meanings for the description of short videos. For a long time music videos, the most common form of video clips, in many cultures, the terms are used interchangeably.

Internet and video culture

With the global spread of the Internet and the emergence of collaborative platforms ( see also Web 2.0 ) for non-commercial exchanging of videos are video clips online is very popular. Already in mid- 2006, there were tens of millions of video clips available online. Not least because of the proliferation of amateur videos has greatly increased. Even companies and media are increasingly using video clips on their websites.

Clip Culture

The great popularity of video clips and their widespread use has led to a new kind of video clip culture. Many platforms ( such as YouTube, Google Video, MSN Video and Yahoo! Video) provide surfaces for non-commercial upload and "share " videos.

Caused by the large amount of users " phenomena " as was the " sudden " success of a participant in the British competition Britain's Got Talent, Susan Boyle. Your contribution to YouTube founded their worldwide reputation, they then received an interview on CNN, although they eventually did not win the competition.

Amateurs use videos on public platforms increasingly as the medium of criticism of products and companies. In one case a customer first made in a bicycle forum pointed out that he purchased Kryptonite bike lock with a pen is easy to open. The manufacturer did not respond, so the customer posted a video on YouTube about the problem, the 6.7 million users reached in ten days. The reputational damage and the economic damage ( are rumored 10 million U.S. $ ) for the manufacturer Kryptonite were enormous.