Vinitaly

Vinitaly is the international trade fair for wines and spirits, which takes place annually in Verona since 1967.

Background

The more than 95,000 m² exhibition space over 4,000 exhibitors and around 150,000 trade visitors. Each year, as part of the Wine Fair over fifty themed tastings of domestic and foreign wines instead; discussed as part of a conference program on problems of the wine market; the analyzes are carried out by Studi Ricerche &, the observation station of Vinitaly. In addition to the Ausstellflächen for wine manufacturer offers the trade fair workshops, Buyers Club, as well as special parking areas for the promotion of "Made in Italy" and the newly entered the market operations.

As part of the Vinitaly international competitions and prizes will take place; the most important among them the International Önologiewettbewerb, the International Packaging Competition and the International Vinitaly price, which promotes distributed with the International Wine and Spirit Competition, the wine culture and the world.

Parallel to Vinitaly find Sol, the international trade fair for quality extra virgin olive oil, Agrifood Club, a show of quality agri-food and Enolitech, the International Trade Fair of Technologies for vine growing, grapes and olive growing and oil production instead. Vinitaly also organizes Vinitaly for You, an event that takes place in the historic center of Verona in Piazza Bra. Vinitaly takes over the world and the role as an ambassador of Italian wine with the event Vinitaly in the world, B2B and B2C events in the major international markets.

History

On 22 and September 23, 1967 at the Palazzo della Gran Guardia found the "Italian Wine Days", so Vinitaly was officially established. Already at the third event of the " Italian Wine Days " with their meetings in 1969 presented 130 wine producers from their products. As of 1971, called the event Vinitaly - trade fair for the wine-making industry, a fair for all products in the industry, with a goods branch for machinery, equipment and products for oenology. With the permission for the participation of foreign companies in 1978, it was " international."

The first trade fair for olive took place in 1987 in the context of Vinitaly. This exhibition was called in 1988 " SOL. ". In parallel, was also " Distilla ", organized a trade fair for brandy, brandy and spirits.

In 1992, the International Önologiewettbewerb was organized for the first time, which is the most selective competition with the world's highest attendance today; it be granted 90 medals for over 3600 wines from 30 countries on average. Vinitaly 1995 Vinitaly was the new name - International Trade Fair for Wine and Spirits given. A year later, another competition was launched, the International Packaging Competition, which honors the best wine bottle design. The international character of the trade fair Vinitaly was confirmed in 1998 and reaffirmed by the decision of the fair society " Veronafiere " to call the event China Wine to life, which was repeated in the following years. The industry of equipment for wine and olive oil production became an independent event with the name Enolitech, Trade Fair of Technology for viticulture, oenology and olive oil production.

In June 2002, the fair hosted Veronafiere " Vino & Olio " (wine and oil ) in Singapore. After a first experience in the year before the Vinitaly U.S. Tour in Chicago and San Francisco took place in 2003, the same year followed by the participation in the IFOWS, l' Italian Food and Wine Show in Mumbai, India. Vinitaly for You, a Nachveranstaltung for " Wine Lovers", was also launched. The fair Vinitaly brand came in 2004 after six years of presence for the first time directly in China and Russia.

The display surface Verona enlarged in 2006 to include two new halls, the fair has expanded its presence in foreign markets thanks to " Vinitaly Japan" in November in Tokyo, the first event with the exhibition brand Vinitaly in India, in Mumbai and New Delhi, the third event in Russia with the novelty of Saint Petersburg together with the confirmation of the location Moscow, Vinitaly U.S. Tour ( in Chicago, Los Angeles and Las Vegas ), and finally " Vinitaly China" in Shanghai. The International Packaging Competition closed the first time, liqueurs and distillates, which are made from other fruits; 2005, the competition was already open the distillates from wine products.

After the first successful experience of Agrifood Club, the trade fair for high quality be settled agri-food in 2008, it was decided the following year, the product mix in favor of the foreign buyer in addition to the wine Vinitaly and the extra virgin olive oil with Sol to the entire agri-food offer of " Made in Italy " to expand. The exhibitors at the trade fair Enolitech was offered for the protection of industrial and intellectual property of the products, so that they can defend against the operators in the sector issuing fake products or operate unfair competition offered a service to detect food fraud.

Leitmotifs of the 44th Vinitaly 2010, modern services for the companies as well as direct marketing via the web in order to increase the number of visitors from abroad and those who were already at the Vinitaly, continue to be interested. For the first time took an official visit of Italian President held at the Trade Fair. Vinitaly World Tour changed the format and was Vinitaly in the World, this. Following an agreement between the Ministry of Agricultural Policy and Veronafiere 2011 Vinitaly protagonist was the celebration of the 150th anniversary of the unification of Italy with " a special bottling ." The project Veronafiere is the only one allowed to use the official logo of the celebrations for the corresponding industry. From a selection of 20 pure red wines and 20 pure white wines, representing a variety of wines from each of the 20 regions of Italy, two wines were vinified, have been the president Giorgio Napolitano and then the most important international politicians presented as a gift.