Viral video
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A Viral Video, partly Viral Spot, Viral Clip or from the English Viral Video Viral or short, is a web video, which is spread through viral marketing on the Internet.
Distribution channels
Viral refers to the distribution of the video clips on the Internet ( in the manner of a disease virus). Originally funny movies were sent in low resolution with e-mails. Since such films were super-fast distribution, the advertising industry became aware of this form of information dissemination and adapted it for marketing purposes. An open or hidden advertising message is this interesting, spectacular or funny designed as a cinematic event to rouse the interest of Internet users, which then results in that it is further sent in bulk without any further action of the advertising company.
The entire design of the Viral Clips is subordinate in the design phase, the goal that they or a referential link to it on the internet can be easily spread. The classic and original submission forms are e -mail and instant messenger services, where the size of the video file drastic restrictions, subject to ( e -mail servers only accept up to a certain size e- mails in the rule that technically by the E is determined -mail file attachments). In order to allow for slow modem or DSL connections an acceptable transmission rate, the Viral Clips were shown only in a small view window on the computer screen, which had content and formal impact on the design of the video.
Meanwhile video portals on the Internet such as YouTube, DailyMotion, sevenload or Vimeo have established themselves as an additional distribution channel, where videos can be uploaded and played back directly. Broadband connections also allow for a higher transmission speed today. The restrictions from the beginning of time are thus virtually ceased to exist.
As a result of the increasing influence of social media on the behavior of Internet users to micro-blogging services like Twitter and social networks like Facebook are increasingly developing to the primary distribution platforms for viral videos. This is due to the diffusion speed in real time and the high degree of crosslinking between the users through friends, contacts or followers. The broad distribution of links about individual tweets or status messages increases the dissemination and linking rate of a single viral spots.
Meanwhile, many companies have specialized targeted to spread Viral Clips. So can "clicks" just like circuit times are posted at TV stations.
Production
For the first Viral Clips strengthened set to close-ups. Length camera settings with landscape panoramas as in cinema spots were not suitable, due to the high demands placed on file size and the dimensions of the video player.
Virals were initially produced in part under low-budget conditions, because they are not directly promotional effect of television commercials are credited. Because they often violate the usual conventions for television and cinema advertising to achieve a sufficiently high for attention value, producers and creative professionals could be found. Due to the new conditions by the production of viral spots they were willing to accept this low-budget conditions in exchange for an unconventional approach and greater content and design freedom compared to the usual conditions of commercial productions. However, other film producers here - just the music video producers who are used to taking small production budget a high level of creative quality produce - specialized in the creation of viral content.
Meanwhile, commercial director specialize more and more on developing parallel or entirely independent of the particular marketing campaign specific viral spots for their customers.
Contrary to the assumption that a viral must be exclusively a commercial that is produced specifically for the Internet, viral spots can also be the user - generated content arise, without being created by a production company or part of a marketing campaign.
Virals are used as a cross-promotion for new TV shows to support a return channel to the traditional mass media on social networks.