Visual Merchandising

Visual Merchandising (visual = visual, figurative, optically visible. Merchandising = promotion, sales promotion, control of distribution and sales ) is the optical sales promotion within the meaning of visual control of the sale.

Application

The Visual Merchandising finds its application at the PoS / PoP (Point of Sale / Point of Purchase ) - so always at the places where meet to selling products, goods or services and potential customers in reality. These meeting points of sale (Sale) or acceptance (Purchase ), are sales and display all kinds of surfaces, such as stores, trade shows, showrooms and events. Meanwhile, access and virtual platforms, catering as well as the real estate industry ( with Home Staging ) on the know- how of Visual merchandising to.

One understands the visual merchandising as an extension of marketing in the sale. The Visual Merchandising thus guaranteed in the last instance the stringent enforcement of the marketing idea and strategy at the Point of Sale in visual terms. This includes all measures that are conducive to the promotion. Purpose is to provide the customer with a good and logical overview of the product, any supplementary products and the range of goods. The products and product images are placed and directed more than visual appeal is that the customer is advised to buy.

The Visual Merchandising always keeps track of the holistic appearance of a point of sales or business and understands this as a constant visual communication with customers. This overview includes, for example, the visibility on the facade and storefront, Pavement and entrance area, the cleanliness and lighting outside and inside, 'cleverness and timeliness of goods construction and decoration, local conditions and customer demands, faithful implementation of the representation of a company and product to the outside.