Web syndication

In syndication, the exchange or the multiple use of media content is understood.

The term syndication is used since the year 1895, when publisher William Randolph Hearst began for daily newspapers in the United States to the marketing of comic strips, such as The Yellow Kid. The Syndicates licensed comics various signatories to publishers across the country. The bot also small regional newspapers the opportunity to offer its readers popular comics. They were able to make their weekend editions attractive and attract subscribers. The artist in turn did not have to take care of the sale. The company was co-founded by Hearst in 1915 King Features Syndicate is the oldest of its kind and now serves also television stations and cable television providers.

Depending on the media used various forms of content syndication can be categorized.

Press

Acquisition and exchange of content ( articles, columns, [ Photo ] coverage) between media ( newspapers, magazines). Syndication service companies create their own content and offer it to publishers for sale.

Syndication is used by publishers, if the target groups (regional and / or interests ) only little overlap. In the newspaper business is for cost reasons ( drastic reduction of the editorial staff) to observe an increasing trend for syndication in national newspapers (see cover). This is also true for the exchange of content between newspapers a publisher from different regions, such as the publishing house M. DuMont and the cooperation between the Berliner Zeitung and the Frankfurter Rundschau. This system brings the danger of a leveling of the newspaper industry and the impoverishment of diversity of opinion with them.

Internet

On the Internet at content syndication refers to the connection of content from different websites. Particularly interesting content syndication is for sites that want to enhance their offerings with business and industry- relevant information, such as stock quotes, news headlines, but also specifically selected content from other websites. This may well include the commercial marketing of content.

The user page can be upgraded with the latest content and acquire a portal character. The provider of content can increase its reach, enhance its reputation and possibly even increase its traffic.

A means of content syndication of dynamic content with a high degree of actuality is RSS and XML. The provision of individual articles and posts are also known as article marketing.

Radio and TV

A distinction is made between Syndications, which merely provide the content, but must be anmoderiert itself, and fully pre-produced contributions or messages for radio or television. At the mere content editorial content such as news or interviews are delivered either in text form or as a sound and incorporated into appropriate programs. Posts with more or less subliminal advertising are often provided free of charge.

The second type are programs that are fully pre-produced and provided to the radio for free installation into the program or available, such as for Internet radio stations common to be sent at a radio and are taken at the same time from the transmitters involved in the syndication. Ideally, such a syndication offer the ability to place individual transmission elements such as weather, traffic, advertising and jingles.

An increase represents the acquisition of pre-produced elements for the entire day period dar. Corresponding providers offer mostly small regional stations offers that consist for example of the presentations of a single radio presenter with fictitious names and are sent around the clock. Partly also the music mix is set. As an example of such a concept Jack FM is mentioned.

Another type of acquisition of content in radio and television represents a casing program

In the United States, the syndication has an outstanding importance, as these there refers to the repetition of television series in various networks in the country.

In order for a television series can get into the syndication, 100 episodes are expected to present viewers as long as possible different material can.