Wordmark

The word mark is a form of trade mark which consists of words, numbers, letters or other characters. A word mark must be covered by the mark for the goods or services of one undertaking a specific suitability against those of other companies have to be considered as discriminating means. This lack distinctiveness about in purely descriptive terms.

Components

All the characters given by the German Patent and Trademark Office Arial font are allowed, § 7 CTMR.

Accordingly, all letters in uppercase and lowercase letters, as well as special characters, for example, can contribute to the formation of the word mark. ;, :, , -, &, @, %, $, #, And numbers can be used.

The mark is protected in all common reproduction forms in different fonts and font styles.

Relation to other types of trade mark

If it is due to arrive on a special optical effect, for example by means of a special arrangement of the writing, a particular spelling in multiple-line arrangement or by reproducing a color, the brand is to register as a word -picture brand image or brand.

If against a representation as a word mark an absolute ground for refusal for reasons relating to the need, in addition to a specified graphical design so can be used as word -picture brand considered a registration.