World Year of Physics 2005

In memory of Albert Einstein's annus mirabilis (1905 ) and his 50th death anniversary was declared 2005 the International Union of Pure and Applied Physics and the UNESCO World Year of Physics.

In Germany, the Federal Ministry of Education and Research oriented (BMBF ) and the Science Initiative ( WiD ) the Einstein year. Other key players were: Max Planck Institute for the History of Science, Berlin -Brandenburg Academy of Sciences, the German Physical Society, the House of Brandenburg- Prussian History and the Einstein Forum.

To bring the pacifists, world citizen and visionary closer to the population, quotes Albert Einstein were placed in surprising places in public space. So Einstein quotes hung amongst others at the Ministry of Finance, the Rotes Rathaus, the Ministry of Defence and the Humboldt University. The highlight of the initiative was a 55m long Einstein quote below the pediment of the Chancellor's Office, which was unveiled by Chancellor Gerhard Schroeder personally. The campaign was developed by the Berlin-based agency WE DO communication in cooperation with Fleishman -Hillard and Stephanie Schmidt.

Popularization of science was the leading idea in the Einstein Year 2005. Einstein The program of the 2005 designed numerous national and international partners from science, business and culture. Schools and universities, theaters, museums and festivals, cultural foundations and the Goethe Institute were also part of the group of partners such as federal states and local authorities as well as companies, associations and the media.

As a German contribution to the Year of the Physics was working in the Einstein - mile on the Berlin Unter den Linden boulevard, on between April and September 2005 sixteen bright red around 2.50 meters high "E" s with information about the life and work of the physicist built were.