WPP plc

The WPP Group is a UK network of advertising service providers and media companies. With a turnover of 16 billion U.S. dollars, the WPP Group in 2011 was ahead of Omnicom and Publicis, the world's largest advertising holding company. Other important competitors are IPG, Dentsu, Havas and Hakuhodo.

Company Profile

The Group is listed on the London Stock Exchange in the FTSE 100 Index. The Group's headquarters are located in London, England; He also is registered in Dublin, Ireland. The WPP Group is one of the largest global media and communications company with approximately 160,000 employees in more than 2,000 offices in 108 countries ( 2011).

History

The company was founded in 1971 as Wire and Plastic Products plc as a manufacturer of shopping baskets.

1985 took over Martin Sorrell, the Wire and Plastic Products Plc, which at that time consisted of a single office with two employees and had a market capitalization of £ 1 million.

Sorrell formed out of this listed company to WPP Group. Through numerous mergers and acquisitions, he transformed the company into one of the world's largest media companies. Among the most important acquisitions included, among other things, the J. Walter Thompson Group ( JWT ) for 566 million U.S. dollars ( 1987) and the Ogilvy Group for 864 million U.S. dollars (1989 ) and by Young & Rubicam (2000).

In 2001, Icon was acquired Brand Navigation.

In July 2008, the WPP Group started the attempt to take over Taylor Nelson Sofres (TNS). In October 2008, WPP acquired TNS eventually.

The end of 2010, the Group acquired the U.S. Agency Blue State Digital, which had developed the successful Internet campaign for Barack Obama. 19 April 2011 WPP agreed to the takeover of Commarco GmbH, subject to regulatory approval. The Commarco GmbH claims to be the largest German holding company for communications and marketing services agencies such as Scholz & Friends, deepblue networks, gkk Dialog Group and Lowe Germany.

2012 took over the WPP Group for an estimated purchase price of 540 million U.S. dollars to the digital service AKQA.

Operations

The shareholdings of the WPP Group in the field of advertising agencies include the Grey Group, Ogilvy & Mather Worldwide, Young & Rubicam Brands and JWT (formerly J. Walter Thompson Co.).

The shareholdings of the WPP Group in the area of ​​government lobbying and public relations include Hill & Knowlton Strategies, Ogilvy Public Relations Worldwide, Burson- Marsteller and Cohn & Wolfe ( the last two are part of Young & Rubicam Brands)

The WPP media agencies Mindshare, MEC (formerly Mediaedge: cia ), Maxus and Mediacom ( originally part of the Grey Group ) are grouped under the umbrella of GroupM.

The WPP research and consulting companies are grouped under the umbrella of the Kantar Group and comprise BMRB, Added Value, Kantar Video, Indian Market Research Bureau, Millward Brown, Management Ventures Inc., Research International and TNS.

Dolphin goods Domestic wireware, which was founded in 1969 and produces the wire racks for kitchen and bathroom, is also a subsidiary of WPP Group.

Companies in the WPP Group (selection)

  • AKQA
  • Blue State Digital
  • Blumberry
  • Burson- Marsteller
  • Grass Roots Group
  • Grey Global Group
  • GroupM ( Maxus, Mediacom, MEC, Mindshare, Xaxis, QUISMA, Plista )
  • Herring Schuppener
  • Hill & Knowlton
  • JWT
  • Kantar Group
  • Ogilvy & Mather
  • Red Cell
  • Scholz & Friends
  • TNS
  • Wunderman
  • Young & Rubicam
Types of business entity Saint Helier Profit (economics) Omnicom Group Burson-Marsteller Mindshare (firm) MEC (media agency) Maxus (media agency) Grass Roots (company)
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