Wrap advertising

The whole advertising or general advertising is a special form of transit advertising, in which the outer skin of a means of transport is completely used as advertising space.

For use, the whole advertising comes in particular vehicles and car of public transport such as buses, trams and trains, but also on ships and aircraft. In addition, taxis, rental cars and private vehicles will be marked increasingly with full advertising.

History

The whole advertising of transport has already been applied in the 1930s. In this life vehicles, so for example decommissioned streetcars or trolleys, fully equipped with advertising space. The outer skin was covered for this purpose either plates or fabrics. In addition to the advertising of consumer goods was to be found on these moving hoardings or advertising car also propaganda for parties. In Hanover, arrived at the transport company Üstra the first time since 1969 trams with full publicity for use. They promoted for regional dairy products.

Techniques

In the application of full publicity following techniques (as well as resulting mixed forms ) are used:

• Paintwork
• Foiling
• Labeling
• Additional structures and other elements such as banners, ribbons etc.

Furthermore, to distinguish between a partial and a full design. In case of partial designs, the windows remain mostly free. In contrast, the whole design provides full surface mounting of advertising space, ie including the windows, above. This technique has been facilitated by the development of some translucent films. These special foils allow the people can see inside with restrictions to the outside. Here come under other window hole films, some printed transparencies and die-cut " Folienplotte " (also " plotted films " called ) are used.