Yummy Dough

Yummy Dough is a modeling clay made ​​from a cake mix that is suitable for consumption.

History

Yummy Dough was developed by Stefan Kaczmarek 2005. In 2007 he won thereby a key - Award of the food fair Anuga. After Mass Kaczmarek had an offer of the company Dr. Oetker for sales, but decided instead to sell the product through the newly established company 123 Nährmittel GmbH itself. The production assume the reputation Lebensmittelwerke.

National, there are wide media attention through various television programs, including the ZDF and ProSieben. Stefan Kaczmarek was 2008 for the product and the related company was founded with the Hessian Founder's Award in the category Smart business idea. The end of 2008 also launched a partnership with McDonald's, to publicize the product. In October, the Yummy Dough debuted at number one of the sales rankings of idee spiel.

Yummy Dough was introduced in 2009 under the name Yummy Dough in the U.S. and Canada, and also marketed in Asia since 2010. Yummy Dough was elected 5 of the quirky snacks at VOX No. 1 on the Top. Since May 2012 Yummy Dough is ( Support Portal substitution ) listed on SUBSPORT as an example of successful substitution of hazardous substances in products.

Preparation

Essknete sold as baking mixture is kneaded after the addition of water to form a malleable dough. The consistency and malleability of the dough is similar to traditional plasticine ( modeling clay colloquial ) and can also be used for modeling. The modeled figures are then baked; However, Yummy Dough is also suitable in unbaked condition for consumption.