Berlin Fashion Week
The Berlin Fashion Week and Fashion Week Berlin is a since 2007 seasonal periodically (2014: in January and July) takes place, such as a week-long series of events in Berlin, will be held under the name of fashion shows and exhibitions for trade visitors and onlookers.
Mercedes -Benz is the main sponsor of the event series. From 14 to 19 January 2014, current Berlin Fashion Week takes place.
Events
Measuring
- Bread & Butter for Street and Urban Wear
- Premium
- Bright Tradeshow also for streetwear
- ( capsule ) as a local branch of the New Yorker Fashion & Lifestyle Events
- Show & Order
- Panorama Berlin
- The Gallery Berlin
Show Floors / Platforms
- Mercedes -Benz Fashion Week Berlin
- Showfloor Berlin
- Lavera Show Floor
- Green Showroom
- Ethical Fashion Show
Special events
- On the subway line 5 - and since 2013, the line U8 - is traditionally held a fashion show in the underground. Originally a vehicle has been converted as a catwalk in public transport, now special trains are used.
- In addition, there is a final presentation, which has also included the award ceremony of the contest start your fashion business takes place and the finalists present their collections for the coming season. The Stylenite Berlin designer Michael Michalsky is also well established.
Range
- 2007 saw 800 invited guests over four days across all eleven shows.
- In 2010, more than 200,000 (professional) visitors take part in individual events, the Tourism accounted for additional revenue in the amount of 100 million euros.
- From 15 to 20 January 2013 in 3000 collections and brands were approximately 270,000 guests on site.
Controversy
Was subject to criticism for the location Bebelplatz, the book burning by the Nazis culminated in the 1933. After six events there, the Brandenburg Gate was chosen as the successor to the summer of 2013.
The ten years applicable lease Bread & Butter excludes from 2009 parts of the former airport Tempelhof for other use, although the fair their spaces uses only two months per year.