Chivas Regal

Chivas Regal is a whiskey brand Chivas Brothers Ltd. the company. , Since 2001 a subsidiary of Pernod Ricard Group. The name derives from the Siva lock on the river Ythan in Aberdeenshire from the Scottish province. Nationally known was the company, since they from 1843 the royal court of Queen Victoria at Balmoral Castle supplied ( engl. = regal royal, majestic ).

History

In 1801, James and John Chivas Brothers (English Chivas Brothers) in Aberdeen opened a trading company for whiskey and food. Since the end of the 19th century sold internationally, the whiskey is according to the manufacturer "the most famous premium whiskey " and the company's second largest producer of Scotch whiskey.

Chivas Regal is sold in four quality levels, after ripening periods determined there are 12, 18, 21 and 25 year old products. The 21 -year-old whiskey was first filled on 2 June 1953 in honor of the coronation of Queen Elizabeth II in barrels. The number 21 is not just the year, but also the 21 cannon shots to top it off, the bottles are made of porcelain, and it is available in the colors blue (sapphire ), green ( emerald ) and red ( ruby ) - all gems of the crown. It is a blended whiskey, blended from malt and grain whiskey which is produced since 1860. The current production site is the Strathisla distillery in Keith / Speyside, which was acquired in 1995 by the company. The sales volume in 2006 was about 35 million liters and in 2012 at about 43 million liters. Largest market of Chivas Regal is Asia, where alone in the PRC on 50 % of annual production is sold.

Chivas Regal products

Chivas Regal Blended whiskeys have a characteristic house style, characterized by a sweet honey aroma.

• Chivas Regal 12: a blended whiskey matured for at least 12 years. A soft whiskey with honey aroma and soft taste.
• Chivas Regal Gold Signature 18 Year Old: The blended whiskey has matured for at least 18 years of age. Hints of chocolate and orange, full, fruity taste, resonate in the citrus and spices and sherry note as a conclusion.
• Chivas Regal 25 Year Old: For the production of whiskey is used, which is older than 25 years. The blend is only available in a limited quantity, each bottle is numbered. It has notes of orange and peach.
• Chivas Regal The Brothers Blend: A blend that has been introduced in late 2012 at the Travel Value.