Coles Supermarkets

Coles Supermarkets is an Australian supermarket chain and has since November 23, 2007 owned by Wesfarmers, before that it belonged to Coles Myer - Group. With over 740 stores with a total of about 92,000 employees Coles is the second largest retail company in Australia, according to Woolworths.

History

Coles was founded in 1914 by George James ( GJ) Coles. Cole's father had a " Coles Store" in Tasmania. G.J. Coles opened on April 9, its first store under the name " Coles Variety Store " in Smith Street in Collingwood neighborhood in Melbourne.

1960 opened the first Coles supermarket in the Melbourne suburb of North Balwyn. In 1973 it was Coles first time to operate branches in all major cities of Australia. In the 1980s the stores were renamed " Coles New World" or even " New World". In the early 1990s, the stores were renamed " Coles Supermarkets ". In 2005, the " circled tick " logo was introduced, which is still relevant today. The logo was already kicked off in 2003 as an alternative logo in appearance.

2006 began to rename the branches of BI -LO, Kmart, First Choice Liquor, Liquorland, Theo's and other chain stores, which included all or part of the Coles Group ( Coles Myer until early 2006 ), in Coles. However, the change of name was stopped due to declining sales of the stores renamed in 2007. Therefore, all retail chains are still present on the Australian market. Branches, which were located in close proximity to an old Coles store was renamed " Coles Discount Grocery " and converted to the discount concept.

The Western Australia Newmart Supermarkets called BI -LO stores have already been renamed in 2002 and 2003. Newmart branches, which were in the neighborhood of a Coles store were sold to Foodland and renamed " Action Supermarkets ".

On 2 July 2007, the Australian company Wesfarmers Coles Group Limited took over Australian dollars 22 billion. The acquisition was completed in October 2007. In August 2007 Wesfarmers announced his plans for the restructuring of Coles Group. The group should be divided into three divisions, namely, supermarkets, liquor stores and small shops.

Own brands

Coles has three known private labels, which in 2005 the older brands such as Savings, George J Coles, Farmland, Persona and Reliance replaced:

• Coles $ mart Buy a brand on discount prices. The prices are often based on the Australian ALDI prices.
• You'll love Coles, a mark on a medium price level.
• Coles Finest, a premium brand.

In 2006 there were 1,600 products under the name " Coles $ mart Buy" and " You'll love Coles "

Branches

The branches are organized logically, for example, in the service area, bakery products (often with its own bakery ), etc. As in Australia alcoholic beverages may be sold only under strict conditions, dairy products, deli, fresh produce, beverage, a Liquorland or a " Coles Liquor" is often connected. These usually have an additional input in order to sell even at night can. In some branches, particularly in Western Australia, there are so-called meat rooms with own butchery.

Promotions

• 4c - per -liter petrol / diesel Coupon: If you buy $ 30 or more at Coles, BI -LO, Pick'n'Pay Hypermarkets or Liquorland, you get a 4 cent per liter discount coupon for all Coles Express service stations.
• In the meantime, has been increased to 6 cents if one of at least $ 2 buys in addition to the gas station this offer.
• In December 2006 and January 2007 there was a discount of 10 cents per liter when you shopped for more than $ 80. This action was a short time later copied by Woolworth.

Gas station coupons are very common in Australia and are also sold by restaurants, cinemas, etc..

• Between 1991 and 1993, organized Coles along with Apple Computer and twelve great suppliers an advertising campaign under the slogan " Apples for Students " (Eng.: Apples for Students (meaning Apple computer ) ). Students were able to collect receipts and hand in their participating school and if a certain sum was reached, the school received an Apple Macintosh computer presented. 70 % of Australian schools and kindergartens have participated in this program and in this way more than 25,000 computers, peripherals and software worth 13.6 million Australian dollars received ..

Competitors

The main competitors of Coles in Australia are Woolworths (not to be confused with the Woolworth Germany ), Independent Grocers Alliance ( IGA), savings and Aldi.