Commodification

Commodification is the process of commercialization and of " a commodity becoming." Commodification may be the privatization of previously shared or standing in Familienfideikommiss resources. Also in relation to the marketing of human labor is spoken by commodification.

Komodifizierung is considered by critics " neo-liberal " concepts as problematic, including there is a " sprawling market logic " to a " economization of the social " lead.

Disciplinary differences in the conceptual content

The concept of Kommodofizierung is in different scientific disciplines - used with different content accents - and in the " critical" political discourse.

Marketing

In marketing, commodification describes a process to go through some products. After numerous similar products coming to market, they are of outstanding products with a clear unique selling point to Allerweltsgegenständen. Differentiation among themselves is severe only possible and therefore enters Preisunterbietungskampf.

Information Science

In information science commodification connotes the viewing of information objects as commodities, from which information products can be produced, collected fees for their use and can be traded on information markets; here commodification is widely used interchangeably with the term coined by Rainer Kuhlen Venterisierung and then criticized the " perfected process of controlled, private appropriation of knowledge" ( Kuhlen 2002).

Social science

In the social sciences, the term commodification goes back to the economic historian Karl Polanyi. The central concern in his study of " Great Transformation " ( major transformation ) in England, so the change of the embedded in the company to market a entbetteten market society, were the negative effects of commodification. With the subordination of all factors of production such as land, labor and money under the 'pure market regime " - the so-called commodification - get it to a social disintegration and detachment of human values ​​through a materialistic individualism ( consumer society ). This leads necessarily to political counter-movements.

Urban Research

In the geographical urban research is before " public " means premises with the process of commodification ( increasing ) privatization. In so-called gated communities which are usually public infrastructure facilities ( roads, water pipes, mains etc. ) in private ownership. Access to these residential areas is controlled and can be denied. Instead of being someone of a public urban space there is a private room, the infrastructural use depends ultimately on the purchase of a right to use the gated community (ie, the actual goods).

Shopping centers, shopping malls, etc., are often owned by private investors. Even the public areas are regularly komodifizierte rooms, although the access limitations are less obvious than in gated communities.