Effie Award

The Effie is a price of the advertising and communications industry for efficient brand communication.

It was founded in 1968 in the United States by the Nyama, New York American Marketing Association. There are over 40 national Effie. As a special power, it is, if you win both a gold Effie, as well as a gold Cannes Lion. 2013 this is an international twelve campaigns succeeded.

GWA Effie in Germany

In Germany the award each year is awarded by the Association Association of Communications Agencies GWA. The GWA Effie records the submitted campaigns for efficiency considerations. The efficiency and effectiveness of a campaign must be demonstrated in the submission documents and withstand review by independent market research institutes.

The GWA Effie is awarded annually since 1981. Since 2005, the GWA Social Effie is awarded to honor voluntary organizations and initiatives and their efficient social marketing communications.

The trophies will be awarded in gold, silver and bronze in 15 categories. Participation is open to advertising and communications agencies and their clients from the economy.

The Preissauschreibung and award takes place in the context of GWA Effiegala. Participation is open to all advertising and communications agencies and their advertisers client, ie non-profit organizations, institutions, associations, etc.

Effie in Switzerland and Austria

In Switzerland, the award by the industry association BSW leading swiss agencies in Austria is awarded by the Austrian Chapter of the International Advertising Association.