Fox Racing
Fox Racing Inc. is a US-based company was founded in 1974 from the sports and clothing industry. The origin and headquarter is located in Morgan Hill, California. Other offices are located in Irvine, California and Newcastle, England.
The company has specialized in the production of motocross apparel and streetwear, sunglasses, shoes and backpacks, primarily from the sports and skating industry. In the Motocross scene Fox Racing is the most popular clothing brand. The company also next winter clothing also produce mountain bike and surf products.
The company logo, which can be found on all products, represents the stylized head of a fox
History
1846 lived a family named Fox in Trier on the Moselle River and built in wine. The three brothers of the family was staggered to America. One of the direct descendants of these three adventurers was Geoff Fox, founder of Fox Racing. 1974 just this created Geoff Fox, a physics professor at a university in Santa Clara its own fashion brand under the name Moto -X Fox and distribution as at the beginning of his motorcycle clothing to Fox in 1977, a private motocross team called Team Moto -X Fox on the legs presented. Despite the strong financial competition from Japan the team to the " Best of the Rest", the top team behind the factory teams developed. The hype surrounding the hand-sewn red-orange jerseys was getting bigger. Fox had his small business regroup and began mass production. Over the years, the label has developed into the leading manufacturer of motocross - and motorcycle apparel. 1980 Mark Barnett won the national motocross championship. Brad Lackey was two years later even win the World Cup. Both drivers was sponsored by Fox. In the 2000s, Ricky Carmichael and James Stewart won championships in a row and increased the awareness of Fox enormous.
Products
After Fox had initially has only a very limited range, met throughout the year with the success of new products. The specialization will still be performed on functional motocross clothing. This includes helmets, gloves and complete mountain bike outfits. Trademarks are large colorful graphics, usually with the logo, the fox's head. Due to the great success of functional clothing, the company has the industry are getting bigger streetwear clothes devoted. So Fox is now next to the action sports sector also produces conventional pants, T -shirts and shoes to sunglasses. By licensing the three leading energy drink producer Red Bull, Rockstar Energy and Monster Energy Fox combines the function of clothes with the streetwear division.
Extreme Sports
The company is building strengthened since the company's emergence on sponsorship in the action sports industry and at the same time provides the main advertising platform of the company. Currently, there are in-house teams in both motocross and BMX area. The " Nuclear Cowboyz " represent the former and consist of the riders Derek Guetter, Dustin Miller, Adam Jones, Mike Mason and Brody Wilson. The BMX team is made up of Christian Becerine, Stephen Laralde, Maris Strombergs and David Herman. Besides these two teams has several Fox Racing riders under contract. For example, the African American riders James Stewart, the nine-time National Champion Ricky Carmichael and the current World Motocross Champion Ken Roczen from Germany, at the age of 18 the youngest world champion. He won the 125 cc class. The issue raised by Fox cooperation with the three leading energy drinks also has its origin in the extreme sport sector.