Raffaello (confection)

Raffaello is a spherical coconut - almond confection manufacturer Ferrero, which was launched in 1990 under the brand on the market.

Construction and ingredients

Raffaello consists of a spherical waffle, which is filled with a white milk cream and a white blanched almond. It is surrounded by a layer of coconut. Raffaello contains no chocolate, no white. Very well contained but is lactose, which makes for lactose intolerant consumers Raffaello incompatible. Also, almonds are included instead of hazelnuts, which is relevant at least for hazelnut allergy sufferers. The total almond content accounts for 8 percent of the weight of the total coconut share 23.5 percent.

According to the ingredients list Raffaello:

  • Vegetable fats
  • Desiccated coconut
  • Sugar
  • Skimmed milk powder
  • Almond
  • Wheat flour
  • Sweet whey powder
  • Natural flavor
  • Emulsifiers lecithin (soy )
  • Raising agents sodium hydrogen carbonate
  • Salt
  • Vanillin

As in the case of the also produced by Ferrero Rocher product and the pastry ball Giotto suggests the advertising of the product, if it were an exclusive commodity. The emphasis on the fact that Raffaello contains no cocoa solids, is constitutive for the image of the product.

After the German catchphrase " German detail," which was popular in the U.S. (the product is there, however, now no longer available (as of 2011) ), advertises Ferrero currently (since May 2008) with " completely ... without chocolate ". This is obviously ambiguous, since it alludes to the aforementioned perfect, so complete absence of chocolate, but also emphasizes also mentioned " exclusivity " as a " perfect " product.

Christmas price increase

2010 Raffaello was sold in the Christmas wrapping, according to the NDR consumer magazine market almost to three times the normal price (50 compared with 18 cents per ball ).

Nachahmprodukt

In Ukraine, a Nachahmprodukt the company exists Landrin with similar design and formulation, against the Raffaello previously lost a two-year legal dispute, while it was able to enforce its rights against the company Landrin in Russia, Latvia and Georgia.

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