True (Avicii album)
True is the debut studio album by the Swedish DJ Avicii. It was released worldwide in September 2013. Advance the songs Wake Me Up and You Make Me were released as singles.
- 5.1 Success Story
- 5.2 Commercial success
- 6.1 Wake Me Up
- 6.2 You Make Me
- 6.3 Hey Brother
- 6.4 Addicted To You
Publication and Production
True was released on September 13, 2013 PRMD Music and Universal Iceland, a sub-label of the record company Universal Music Group. The first publication date September 17 was provided. The album features collaborations with American guitarist Nile Rodgers, the country musician Mac Davis, Mike Einziger of the American rock band Incubus, the American soul singer Aloe Blacc, Dan Reynolds of the American rock band Imagine Dragons, the singer and songwriter Dan Tyminski of the bluegrass band Alison Krauss and Union Station and the U.S. singer Adam Lambert. Avicii said that the album was sonically, in contrast to his previous songs, little to do with its electronic dance and house music style, but containing elements from other genres such as country music. Already with the first single Wake Me Up, which reached number one of several national charts, Avicii gave first impressions of the album. The second single You Make Me, which was recorded with Salem Al Fakir, was published on 30 August 2013.
The album was not released on the same day worldwide. In the following table, some countries are given in an overview.
Composition
Since the beginning of work on a studio album Avicii has repeatedly stated that the material is not a replica of his earlier hits Silhouettes levels and was on the album, but rather a more experimental and synthetic records. In his own words he wanted to bring " disorder " in the Electronic Music scene in which he called "half sleeve" is described. In the context of the listener is to create a response to the heavy bluegrass and country music influences. Avicii said: "We knew that people would feel provoked ." He further said about True: " True is true to my sound, but also shows a lot more of my own influences and musical preferences For me it's already a success then when people will resonate - no matter how many it is that to which I stand.. . those who love it, love what I love. that's what the fans are for me. "
Promotion & Criticism
On the internet
Already in April 2013 published Avicii a 60-minute promotional mix of the new album and more of his songs on the online audio platform SoundCloud. The mix presented a number of unreleased tracks from the album, such as Wake Me Up! and songs with Dan Reynolds and Mac Davis. Even older songs, such as My Feelings For You and I Could Be the One were included. To date, the promotional mix was played over three million times. Until the publication of a number of album tracks arrived illegally in the Internet. This also served as advertising for the album and had a positive impact on the audience out.
Ultra Music Festival
Avicii presented at the Ultra Music Festival on 22 March 2013, more than forty minutes of new material for the album, which was next to Avicii overwhelming positive response and negative reaction mixed from critics, fans and media alike. The new material in the bluegrass and country elements were installed, as well as the live performance from Aloe Blacc, brought a lot of negative feedback on the festival. The participants criticized the DJ for the collection of experimental material to a actually high - quality, dance festival. However, fans were thrilled by the new music of DJs and praise his performance at the Ultra Music Festival.
TrueReveal
The # TrueReveal project was launched in August 2013. On the official site of the project, a glass cube was watching, which is surrounded by large loudspeakers. The cube contained the album cover of True, hidden behind a pane of glass. From the speakers sound the sounds of the next single. On Twitter, fans should send a tweet with the hash tag # TrueReveal. Each individual sent by fans Tweet places the new track gradually free - initially starts the bass line if there are other instruments to the volume increases until the huge tinted glass, behind which is the veiled album cover, bursts and the cover becomes visible. Ultimately, listen to both the original song, as his to see album art. The experiment ended on August 13, 2013. With over 100,000 tweets the glass still could not be broken. A crane was called in and a worker threw the hook of the crane in the glass. It broke, and the album cover, and the song were revealed.
Achievements
Success story
Avicii was the first time in parallel with the single release of Wake Me Up announced that he will release an album. This caused already produced at the time joy on the internet. Later, the album title was announced. Since August 2013, you can pre-order the CD on iTunes. Even without an audition, the album was largely positive valued and even referred to as " Album of the Year ". As the Internet illegally the songs were uploaded, which actually had a positive impact on the album, wrote a number of critics and fans reviews. The Ultra Music Festival he played a majority of the songs. With the TrueReveal project he released the album cover. Through strong pre-orders the album could reach the iTunes album charts even before publication.
Commercial success
The first single Wake Me Up was able to surpass the success of Levels by far, reaching number one in the U.S. and the top five in over 25 countries. The next single You Make Me became a number -one hit. Through strong Downloads achieved all the songs of the publication, the single charts of all countries. The album could get into the top 10 of more than ten countries. It reached number 5 in Germany and elsewhere in the UK and number 2 in Sweden, the album debuted at number one. Also, it could even go into the U.S. Billboard charts and reached number 5 there.
Singles
Wake Me Up
Wake Me Up was first released as the first single from True on June 17, 2013. The song experienced its premiere in Pete Tong Show on BBC Radio 1 on 14 June 2013. The vocals were sung by Aloe Blacc. The single could go directly into the singles charts in over 30 countries. Of these, Wake Me Up was ranked one of over 22 countries. The track surpassed the success of levels by far. After a few months, the single reached 6x platinum status and 2x Gold status.
You Make Me
You Make Me is the next single from the album. It includes singing of the Swedish soul and pop singer Salem Al Fakir and appeared on 30 August 2013. Worldwide Radio premiered the song also in the Pete Tong BBC Radio 1 show. In the UK, the single was released only a short time after the release of the album. Also, this single reached several chart entries in the top 50 and was in Sweden to another number -one hit hit.
Hey Brother
Hey Brother was released as the third single. Even before the official single release on October 28, 2013, the song was able to reach # 1 on the Swedish single charts. As opposed to You Make Me this single was considered significantly radio capabilities, and an had also in the top 100 with several top 10 and number one rankings, including Germany, Austria and Norway, significantly greater commercial success. Sang the song of the U.S. singer Dan Tyminski. They received three platinum and two gold records for Hey Brother.
Addicted To You
As a fourth single Avicii announced the song Addicted To You on January 24, 2014. Guest singer Audra Mae. The title had already been placed in the album's release in September 2013 as a single track in the German single charts. After the announcement of the artist album track again rose in the charts and was thus successfully placed several weeks as a single before the official release.