Wellcome
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- Rose Volz- Schmidt, Managing Partner
- Regine cars Blast, Managing Director
The wellcome gGmbH (proper spelling: wellcome ) is a nationwide non-profit organization working for the placement of volunteers for the relief of young parents with headquarters in Hamburg.
Explanation of terms
The portmanteau " wellcome " is made up of "wellness" and "welcome". This is to symbolize that needy families will go well and newborns are welcome.
Organization
Wellcome is a social and non-profit project to support families after the birth of a baby until the child one year of age. These wellcome nationwide are used, which take over the organization and placement of volunteers. The volunteers are mostly experienced mothers and assist in the care of the child. Although activities are also taken in the household, however, the helper should not be construed as a domestic help.
History
Wellcome originally emerged from the project " postpartum service," which was only active in Norderstedt Hamburg- Niendorf and. With the project " wellcome " the founder Rose Volz- Schmidt competed in 2001 at the Business Plan Competition start social and won the national prize. In addition to the thus created notoriety she was able to secure a coaching by the consulting firm McKinsey and thus exert their project the professional social entrepreneurship
Organizational structure
Wellcome is one of the most famous projects in Germany, organized via the social franchising. The project was founded as a German prototype of the social franchise system in 2002 and consisted of 2009 127 teams in 12 states. Managing Director is the founder Rose Volz- Schmidt. In 2011, therefore 3500 could be helped families through the mediation of volunteers.
The wellcome teams are often integrated into Protestant institutions and maintain their corporate identity from the head office in Hamburg, which also handles the marketing.
Wellcome is mainly funded by donations. The nonprofit organization has voluntarily committed to the financial means to use transparent and has therefore signed the initiative Transparent civil society. Meanwhile the work of the wellcome - country coordination is funded by public funds in some states.
External perception
Through the centralized system of marketing control may well come to be perceived nationwide. This happens zBdurch cooperation with the drugstore chain dm based on the display of brochures in the branches. Besides dm cooperated wellcome still with the natural cosmetics and natural remedies company Weleda AG as well as the specialty market for baby products BabyOne. The drug maker GlaxoSmithKline has again its support with 120,000 euros per year for the next three years, expressed (as of 2011 ).
The initiative has been increasing since the establishment in 2002 of notoriety. In addition to the well-known supporters, mainly from the policy, could well come in a variety of media, such as in the magazine parents (06 / 12), or on TV at the panel discussion of the Stern Foundation eV with Ursula von der Leyen present their work. wellcome implemented together with the Stern Foundation, the project "Families in Need".
A corporate video about wellcome was created by students at the European Media and Business Academy (EMBA ) in Hamburg in the winter semester 07/ 08 and gained an international reputation by the award " Intermedia Globe Silver" at the World Media Festival 2009.
International recognition could wellcome also by invitations to the World Economic Forum (World Economic Forum - WEF), to which Mrs. Volz- Schmidt as one of the elected European Social Entrepreneurs (see Awards ) occurred attain.
Awards
The idea has received several awards such as the 2007 Social Entrepreneur of the Schwab Foundation. With this award for founder Rose Volz- Schmidt a woman in Germany has been awarded Social Entrepreneur of the Year for the first time.
Wellcome was honored in 2006 with the recognition award of the Hamburg citizens price of the CDU Hamburg. 2009 was awarded the Managing Director of Hamburg, the German Federal Cross of Merit. 2011 Rose Volz- Schmidt was honored by the Robert Bosch Foundation as one of 150 " managers ". In addition, she serves on the Advisory Board startsocial, the competition was won for social projects by wellcome in the year 2001/2002.
At the federal level since 2007, Chancellor Angela Merkel patron of wellcome. In the states in which the organization is active, the Minister of Social Affairs / inside and Social senators have taken over the patronage of the wellcome.
The National Chairman of the Alliance 90/The Greens and Member of the European Parliament, Cem Özdemir, has agreed to Berlin- Kreuzberg to take over the sponsorship.
The proceeds of the benefit concert, the Federal President in 2012 benefited wellcome.