ACORN (demographics)

ACORN (acronym for A Classification Of Residential Neighbourhoods = A classification of residential areas ) is the registered trademark of the British branch of CACI for a classification scheme of British households (England, Scotland, Wales and Northern Ireland). According to information from ACORN is the leading tool for classifying customer needs based on geodemografischen features. It is used as a basis for marketing activities.

ACORN contains all 1.9 million UK postcodes, which were created in over 125 demographic statistics involving 287 lifestyle variables.