Advertising mail

Under flyer distribution or household ( s ) advertising refers to the delivery of leaflets, brochures, catalogs and product samples to households. This can comprehensively or selectively done by geographic and socio-demographic characteristics, or as a special form. Delivery is usually by scholars, students and pensioners in extra income. Advertising bans throw by labels at the mailbox to be taken into consideration. In Germany there are about 1,000 Prospektverteilfirmen. Most of them are only working regionally. Another form of flyer distribution is the digital distribution via e- brochure.

Nationwide deliveries are accessible to all mailboxes ( no riser houses, no advertising bans throw ) in spatially contiguous distribution areas (eg Postleitgebieten ) or made ​​a circle around the business of advertisers. In selective deliveries brochures are distributed to specific consumer audiences within certain areas. For this purpose are used consumer data by market research institutes in the planning stage of the distribution campaign that can be combined with geographical data ( geo ) to determine the ideal delivery areas for the advertiser. Goal here is to minimize wastage largely while reducing print runs for distributed leaflets.

Other forms of flyer distribution are:

• Transfer with conversation,
• Inserting the Prospectus and ring (Ring & Leave, shall be deemed indelicate )
• Promotional activities (transfer of leaflets to passers-by )
• Advertising on & in the mailbox, for example, with a flyer, where the short part ( " eye-catcher " ) hanging out after the distribution from the mailbox, while the long part ( information element ) is in the mailbox.