Advertising postcard

Promotional postcards are printed postcards, mostly postcards, which are used for promotional purposes.

Often there is the same design both as a postcard as well as a poster, which does not have to be the poster of the origin forever. Among other things, from the times of world wars come from a number of propaganda postcards, but rather are its own form of postcards.

As a direct mail

In direct marketing, the cards will be shipped directly as postcard mailing to the target people. They have the advantage that they do not realize how letters must be opened by the potential customer. A drawback is the limited ad space.

Raw Sandte cards

Raw Sandte cards are designed to take away or to give to, in order to promote a brand, a cause or a product. Today they are available as so-called free cards that are often offered in public places in the catering or cinemas free to take away. This rack cards are targeted along with commercial-free cards offered to attract the attention of the target audience. The main target group for Freecards are people at the age of about 18 to 35 years.

Collect

Advertising cards have been around for a long time and there are collectors who have specialized. It is interesting to observe how the style of the cards has changed over the decades. Collectors often collect only certain brands (eg car brands), product groups (eg alcohol or Kekswerbung ), issues (eg environmental protection) or cards that derive from certain artists (such as Ludwig Hohl wine or AM Cassandre ).