Anritsu
Anritsu is a Japanese company, headquartered in Kanagawa, which is specialized in the field of test and measurement technology. The company was founded in 1895 under the name Sekisan -sha and renamed on 17 March 1931 in Anritsu Electrical Corperation. At the end of fiscal year 2013 (March 31 ) decreed Anritsu a paid-in capital in the amount of 19.052 billion yen, the sales volume amounted to 94.685 billion yen (approx. € 675 million) ( consolidated). At the end of the financial year Anritsu employed 3771 people worldwide.
- 3.1 Overview by region
- 3.2 Overview by segment
- 3.3 Financial indicators
- 5.1 Philosophy
- 5.2 Vision
Worldwide Activities
Anritsu has offices and branch offices (among Anritsu GmbH (D), Anritsu EMEA Ltd.. (UK), Anritsu Company (USA ) ) in almost all regions of the world, where the main business continues to take place in Japan (37 % of sales generated here ). In addition to the Japan region, the company covers the regions Americas, EMEA and Asia- Pacific. Anritsu sells its products in over 90 countries worldwide.
The headquarters of the Europe, Middle East and Africa (EMEA ) is located in Luton ( UK), on Europe offices are in Copenhagen ( Denmark ), Munich ( Germany ), Madrid ( Spain), Vantaa (Finland ), Paris, Rennes, Toulon (all France), Kista (Sweden), Rome, Milan (both Italy ), Bucharest (Romania). Other countries are represented by seller locally.
Lines of business
In addition to the main business Test and Measurement (Test and Measurement ) are other companies Sections Components and Devices ( components and devices ) and Service Assurance ( Customized consulting and development).
The main customers are companies from the areas of telecommunications (eg, wireless network operators), aerospace and defense (eg flight equipment manufacturer ) and utilities (eg energy network operator).
Test and Measurement
The main line of business Test and Measurement (T & M), which contributes 75 % of turnover is divided into 6 sub-
Components and Devices
These include feed elements, precision DC and connecting elements for RF and microwave range. Also automatic VSWR tester, tester and microwave power divider.
Service Assurance
The service area is divided into three sub-categories, these include
This business unit support customers locally and active in their networks and network systems to pinpoint weaknesses and fix it.
Finances
Overview by Region
( for the financial year 2012 /13)
Overview by segment
( for the financial year 2012 /13)
Key financial figures
(for fiscal years 2008/09 to 2012/ 13)
- Until fiscal year 2010/11, according to J- GAAP (Japanese - Generally accepted accounting principles ) accounted for, from 2011/12 under IFRS (International Financial Reporting Standards).
Competition
The competition in the sector is relatively clear, the main competitors are here
However, one must note the product range of each competitor, Anritsu offers no example of oscilloscopes.
Company's vision and philosophy
Philosophy
" Contribute to the development of a safe, secure and prosperous global society by offering original & high level products and services with sincerity, harmony and enthusiasm. "
Loosely translated: Anritsu will contribute to the development of a secure, safe and successful global society by offering original and sophisticated products and services, through honesty, harmony and enthusiasm.
Vision
" Achieve continuous growth with sustainable superior profits through innovation using all knowledge of all parties. Be a global market leader through innovation with a market -driven and costumer -centric focus. "
Loosely translated: Achieve continued growth with sustainably better profits through innovation in the use of all the knowledge of all concerned. Be a global leader through innovation with market orientation and customer focus.
Policy
Loosely translated: