AQuantive

AQuantive, Inc. was an American company headquartered in Seattle, Washington that was active in areas of digital and online marketing and Internet advertising.

The company, with other major offices in New York City, London, San Francisco, Philadelphia and Chicago was taken over by the software manufacturer Microsoft for about six billion U.S. dollars in 2007.

Data centers and infrastructure were located at Savvis in the metropolitan Seattle, Weehawken and Dallas, at AT & T in Boston, and at MCI WorldCom in London.

History

AQuantive was founded in 1997 as Avenue A, Inc., registered in February 1998 officially in the state of Washington. Two years later the IPO on the NASDAQ in New York followed.

In 2001, the two business units: Digital Marketing Services (DMS) and Digital Marketing Technologies ( DMT) were founded.

In 2003 he renamed the aQuantive, Inc. and Avenue A and Atlas were established as subsidiaries. The third division, Digital Performance Media (DPM ) was established in early 2004.

End of June 2004 Following the largest ever takeover. For about 160 million U.S. dollars, the Internet agency SBI.Razorfish was purchased with 500 employees of the SBI Group of Salt Lake City and Avenue A then under the name Avenue A | Razorfish continues.

On May 18, 2007 Microsoft announced that it wanted to 66.50 U.S. dollars per share in cash, take over aQuantive. On August 17 of the year the acquisition of 6.3 billion U.S. dollars was completed and about five years later, on July 2, 2012 successes the message that Microsoft depreciates about 6.2 billion U.S. dollars in connection with the acquisition.