Arena (swimwear)

Arena is a manufacturer of swimming articles and swimwear. The company was founded in 1973 by Horst Dassler, son of Adidas founder Adolf Dassler, and has a turnover of 310 million euros, with earnings of 87 million euros, according to own data. Arena is represented in 75 countries and employs 365 employees. Since 2010, the company is part of the U.S. private equity firm The Riverside Company.