Asia Pacific Breweries#Tiger Beer
Tiger is a beer brand from Singapore. According to the company Tiger was 1932, the first beer brand in the country and is now the largest Asian brand. The brand is owned by Asia Pacific Breweries Ltd..
History
1931 the company Malayan Breweries Limited was established in Singapore as a joint venture between Heineken and Fraser and Neave conglomerate and brought in 1932 with Tiger Beer the first beer out. In 1990, the company in Asia Pacific Breweries Ltd. was. renamed. Tiger Beer won since 1939 a number of awards, including the Gold Medal of the American Brewers Association in the category " Pilsener by European brewing " and first place in the category " taste of lagers " on a blind test of the Sunday Times in 1980. Today Tiger Beer is brewed in eleven countries and is available in over 70 countries.
Heineken holds 42 % of the shares of Asia Pacific Breweries. Currently (July 2012 ), the Dutch brewer Heineken offered $ 4.1 billion to the units of the conglomerate Fraser and Neave to take over (40 %) .. In Bieterwettstreit the company Kindest Place, which currently owns 8.6% of APB and wants to take over a portion of the shares. The father of the owner of Kindest Place, the Thai billionaire Charoen Sirivadhanabhakdi has bought large amounts of Fraser and Neave in the last months of his companies.
Beers
Tiger beer is a pale lager with 5% alcohol. In addition, since October 2004 a light beer called Tiger Crystal Lite with 4.1% alcohol is sold, which was designed for the market in China.
Advertising
The slogan " Time for a tiger" took over the writer Anthony Burgess for his novel from the year 1956. Asia Pacific Breweries Ltd.. sponsors on Tiger Beer a number of sports teams and events in Europe, the USA and Asia, especially in football. Under the name of Tiger Translate financed the company art events, exhibitions and competitions, which should address the exchange between Asia and the West.