Baby, the Stars Shine Bright
Baby, The Stars Shine Bright (Japanese株式会社 ベイビー,ザ スターズ シャイン ブライト, Kabushiki - gaisha beibi, Za Sutāzu Shain Buraito ) is a Japanese retail chain and a fashion label that focuses on Lolita fashion. The brand was founded in 1988 by the couple Akinori Isobe and Fumiyo. The first home based business located in Tokyo's Shibuya area, Japan. The company is based in the district, the district Higashi Shibuya, Tokyo Prefecture.
Baby, The Stars Shine Bright mainly offer Lolita fashion subcategory Sweet Lolita. Lolita fashion is characterized by puffy, petticoat -like skirts or dresses, often adorned with ruffles and lace, from. The clothes usually reaches up to the knees and recalls children or mourning of the Rococo and 19th century. In the Sweet Lolita clothing category falls in light or bright colors like pink, light blue or red, which is often decorated with lush ruffles and worn with a variety of accessories.
Baby, The Stars Shine Bright have also taken on the international market and, California opened a shop in Paris and 15 September 2009 one in San Francisco.
The fashion label and shop in Tokyo called in the movie Kamikaze Girls. There, the statement is made, the name of the label originated from the same album of the English pop band Everything.
Sub-brands
Hello Kitty and Charmmy Kitty
Baby, The Stars Shine Bright also sells clothing and accessories from other brands such as puppet versions of the characters Hello Kitty and Charmmy Kitty. The dolls sold and their clothes are oriented on the style of the brand.
Pour Lolita
Pour Lolita was a fashion line of designer Novala Takemoto, which was initiated by Baby, the Stars Shine Bright. After the arrest of Takemoto for possession of marijuana on September 3, 2007, Baby, the Stars Shine Bright set the sale.
Alice and the Pirates
Alice and the Pirates is a clothing line for the brand, which is based on a pirate theme and punk. A business that sells this line has opened on August 25, 2006 at Laforet department store in Harajuku, Tokyo, opened its doors.