Bing

Bing is an internet search engine from Microsoft and the successor of Live Search. Bing was launched in June 2009 at the beta stage in operation, which it left on 27 January 2012.

Functions

The home page has a daily changing wallpaper with photos of holiday landscapes, architecture objects or endangered species.

Bing offers the possibility to display the query in the categories images, videos, messages and cards. Under the item shopping portal ciao is incorporated into Germany.

The U.S. version of Bing has the most features, other country versions are far less developed.

In May 2012, Microsoft undertook the search engine Bing the biggest redesign since its launch. Besides optical changes focus was on the greater integration of social networks in the foreground. So since data from Facebook, Twitter, Quora, Foursquare, LinkedIn, Google and other services are included in the search for the most relevant results in a separately arranged search bar. For now, the redesign of the search is limited to the use in the USA.

In September 2012, Microsoft has released the rating system of Klout integrated into the search engine Bing. Since people are displayed in a column to the right of the search results, the potentially familiar with the topic this very well and have a high Klout score.

Background and Strategy

Bing was released on 1 June 2009. With Microsoft Bing mainly want to attack the market leader Google. On 29 July 2009, Microsoft announced a partnership with Yahoo.

2010 Bing was behind Google and Yahoo in third place of the " most visited search engines".

On 13 October 2010 Facebook announced that it will enter into a partnership with Bing. Here are undertaken on facebook reviews from users can be integrated in different ways in the search engine results. This functionality was initially only available to U.S. users, and later in Germany.

Beginning of July 2011 it was announced that Bing enters into a partnership with Baidu in China. Bing will process the results for all English-language searches of Chinese search engine. According to Baidu, the search engine processes about 10 million English queries per day.

Microsoft maintains a partnership with Appen Butler Hill, this company is responsible for external employees. These work from home, it will be checked, among other addresses. The program is similar to the Search Quality Raters of Google Inc.

Mobile phones with Windows Phone have below the screen three hardware buttons, one of which calls the right the Bing app.

Name of the search engine

During internal testing by Microsoft employees, the search engine had the code name Kumo (くも), which is derived from the Japanese word for spider (English spider ;蜘蛛;くも, kumo ) as for cloud ( engl. cloud ;云;くも, kumo ). This is alluded to both the way search engine spiders crawl the Internet and how they Record Internet sources in their database, as well as on the so-called cloud computing, a computing cloud.

Aerial photos

In addition, Bing also offers a world map. This platform was formerly known as " Virtual Earth " known. It includes maps, route planning and an API for maps on the internet. This is based on a proprietary database that contains purchases of materials of different spatial data providers and provides. Bing aerial images are the free maps OpenStreetMap projects and OpenSeaMap for digitizing and producing geo-information is available and used in OpenSeaMap as a background image.

Since the end of January 2012, the images of military sites in Germany are alienated. This is done at the request of the German government under apparent help of OpenStreetMap data.

Criticism

Microsoft has started in December 2012 in order to display images in Bing significantly larger than comparable engines. The so-called Modern Image Search allows users to view an image in full resolution, without having to visit each site. Webmaster and experts have criticized the new function, since the operators of a website so visitors were lost. First, the Modern Bing Image Search has been enabled only for users from the USA, they will gradually be offered from 2013 and in other countries.

Censorship in China

Bing censored, unlike Google, China in search results, as required by Chinese authorities. 2010 Steve Ballmer said that Microsoft delete contents in Bing, if the Chinese government, they declare to be unlawful. Bill Gates criticized indirectly Google, as they withdrew because of forced censorship from the Chinese market.