Bluna

Bluna is originally placed in 1952 by the company F. Blumhoffer Nachfolger GmbH in Cologne under the then Managing Director Karl flat on the market lemonade brand. In the 1950s, the brand alongside afri -cola was from the same house a sales success.

Since January 1994, the mineral Überkingen- Teinach AG for Bluna owns the trademarks for Western Europe and neighboring Eastern European countries.

History

1965 in addition to the bottling and the can was inserted, which is no longer commercially available today. The mid- 1970s to the early 1980s, in addition to Bluna also Bluna - Zit ( lemon) was he sold in classical 0.33 Bottle. Between 1994 and 1998, in addition to Bluna Orange ( original version ) introduced the flavors of lemon, lime and tangerine. Both the variants lime and tangerine are now no longer available. In addition to the PET bottle there Bluna also in 0.2 l glass bottle for gastronomy.

The advertising slogan " Are not we all a bit Bluna? " (Voiced by actor Utz Richter), which was designed by the agency Jung von Matt in 1995, was very successful and went firmly into the German language. This is reflected in a variety of mentions in Internet forums and blogs. Also the promotional image of the brand focuses consistently absurd situations.

The brand name is Bluna in parts of southwest Germany as a generic term for orange soda in use.

Logo

Bluna logo until 2012

Old logo

Various old bottles forms of afri -cola and lemonade Bluna. Framed by afri -cola glasses with the typical waist.