Box Office

Box Office ( eng / us- american umgspr, .. . Loosely translated as switch house) originally referred to the ticket counter at the entrance of a theater or cinema. In a figurative sense, the term is used for the box office, the revenue generated by a movie during his playing time in theaters.

Special attention undergoes the opening weekend (or Opening Weekend ), as a newly started movie this weekend often attracts the most visitors. Based on this revenue is often decided on the more playing time of a film. So many rental contracts now have a clause that cinema owners committed to continue to show off a movie when box office this weekend exceed a specified limit.

According to the U.S. service Box Office Mojo comes from the published there gross box office on average slightly more than half as rental rent to the lender, nearly half remains with the cinema. The figures for the domestic market ( "Domestic " ) include in addition to the U.S. and Canada. From the rental lease production and marketing costs are financed. A direct comparison of the box-office and production costs therefore has only limited information about the financial success of a production, especially as this can also generate revenue from video and television marketing.

A film whose box office remains below expectations, is referred to as a film flop ( " Box Office Bomb" ).

In Germany the success of a movie based on the number of visitors is announced. Here publish the Filmförderungsanstalt movie hit lists that are based on the information provided by the rental company. Besides, the market research firm Rentrak recorded (until 2009: Nielsen EDI) at the box office cinema operators and visitors and provides this information for consideration to subscribers, especially (trade) magazines. Media Control GfK International is determined in collaboration with the Association of Film Distributors, the German cinema charts visitors.