Brooks Sports
Brooks Sports is a U.S. manufacturer of running shoes and running clothes, with headquarters in Seattle. Since the 1990s, there is a 100 percent subsidiary Brooks Sports GmbH, headquartered in Münster Germany. From there, 20 countries are supplied in EMEA with products.
- 2.1 Features of the Chilean national soccer team
History
1914 saw the establishment in Philadelphia. 1957 Brooks became Brooks Shoe Manufacturing Company, Inc. 1982 Wolverine World Wide takes the company. The Norwegian firm The Rokke Group Buys 1993 Brooks. The company then laid in the same year its headquarters to Seattle and changed his name to Brooks Sports, Inc.. In 1994, the former Nike director Helen Rockey becomes president. Starting in 1997, semi-annual and seasonal running clothing lines in the range. 1999 Bruce Pettet, after leaving Rockeys new CEO. Since 2001, Jim Webber CEO of Brooks Sports. Following the sale of Russell Corporation in 2006 Brooks Sports was a subsidiary of the holding company Berkshire Hathaway.
Technological milestones ( in chronological order )
In 1930 the development of the Natural Bend Arch Support. Brooks developed in 1938 Pedicraft Children's shoes, which corresponded orthopedic requirements. Brooks took 1975 as the first company midsoles of ethylene vinyl acetate (EVA), today its use is common in the industry. Running shoes that take on the pronation - topic, since there are 1977. 1981 was the launch of Brooks running clothing. 1982 was the introduction of the Chariot, which is equipped with the Brooks - technology Diagonal Rollbar (DRB). 1987 followed the introduction of the shoe collection Brooks for Women - anatomic shoes for women. 1989 Hydroflow was, a cushioning technology for shoes introduced. 1991 Brooks was awarded for the American Podiatric Hydroflow Medical Association Seal of Acceptance. 1992 was the introduction of the Beast - a motion control running shoe. 1994 was the introduction of the support model Brooks Adrenaline GTS. In 1995 the introduction of Außensohlen-/Zwischensohlen-Technik Podular Technology. 2001, there was a strategic decision by Brooks, to focus exclusively on running equipment. 2004 was the introduction of e - Fusion Technology, which is used in all Brooks premium running shoes. 2006 was the introduction of MoGo, a Brooks midsole technology. 2008 Brooks was the first company with a BioMoGo biodegradable midsole. 2010 brought Brooks with the Green Silence the first shoe on the market, which was 75 percent of recyclable materials. In 2010, Brooks an adaptive damping system DNA. DNA dynamically adapts to the needs of the runner.
Sponsors activities
Features of the Chilean national soccer team
As part of marketing strategy, a new jersey for the Chilean national soccer team was designed. The national team appeared at the 2010 World Cup for the first time in the jersey of jersey sponsor Brooks. Because of the relationships that maintains Brooks Sports with the Chilean Football Federation, it equips in this country not only the national teams, but also the referees and represents the official football at national competitions.
Awards
Brooks Sports has received numerous awards, both for the use of technology, commitment to the environment as well as for the shoe design. From the trade press following awards are among those that Brooks was recently awarded: in 2008: Footwear News Green Award, Runner's World International Green Award for introducing the world's first biodegradable midsole, Trail Runner Sprout Award, Plant a Tree USA Great Green Business Award, Runner's World Editor's Choice Award for the model Cascadia 4 and the Runner's World Best buy award for the Adrenaline GTS 8 in 2009: U.S. Runner's World Best update Award for the model Adrenaline GTS 10 and Runner's World Best update Award for model Ghost2.