Business-to-business

The term business-to -business (abbreviations: B2B or B-to -B) is generally used for relationships between two or more companies. In contrast to relations between businesses and other groups, such as consumers ( business-to -consumer ), so individuals as customers, employees or the public administration.

Description

Business relationships are described especially in marketing. Whereas in the past mainly spoken of industrial goods or capital goods marketing, is now spoken of B2B marketing to get away from consumer goods marketing (also known as B2C marketing ) to be differentiated. B2B marketing includes all products and services (ie, it makes no difference whether the Good is intended as investment ), is a common feature of the market. Such procured products and services turn create business value.

Business-to- business PR - B2B PR - is communication and public relations from company to company, as opposed to business-to -consumer PR - B2C PR - which is directed by companies to end users. In the B2B sector are the user of a product is usually not the decision about purchasing a product. Also, several decision makers are involved in the purchase process ( the buying center ). Therefore, it is necessary to know the decision-making and decision-makers in target companies - ie departments, hierarchical levels and all persons involved in the decision-making process.

With the advent of the Internet and many English words to B2B has also been established for (electronic) communication relationships between companies. Especially in connection with the support of business processes through electronic means of communication, business processes are categorized in this way. B2B is the oldest and a large portion of e-business. Main field of application is the electronic purchase of B- and C-items (see Electronic Procurement).

For electronic coupling of enterprises of different techniques and standards are used, for example, virtual marketplaces, EDI, Web services or business search engine.