CAP Markets
CAP is a 100% German trading company with headquarters in Stuttgart. In the markets people are working together with and without disabilities. The name is derived from a handicap, the English name of deprivation.
Companies are CAP- markets usually of local integration companies or workshops for disabled people in the context of a social franchising. In Germany there are 100 stores (as of December 9, 2013 ) with market sizes between 200 and 1500 m. The concept goes back to the non-profit work and dwellings GmbH ( GWW ) and is headed since 2001 by the Stuttgart-based Association of Sheltered Workshops for the disabled South (GDW Süd).
History
When in 1999 in Herrenberg, in the district of brick field, the last local food market should be closed, met the then Managing Director of GWW, who lived even locally, the decision gGmbH the market in the future by the Femos to operate the integration company GWW. In the CAP- market in Herrenberg nine people were working, including six with a disability who had been previously employed in a workshop for people with disabilities ( sheltered workshops ).
After the opening of new markets through the Femos gGmbH in Walton and Weybridge, Calw and Malmsheim, took over in 2001, the GDW SÜD the concept of GWW and led it as a social franchising on. In the same year reached the Filderstadt workshop another operator as a new franchisee to the concept and opened its first store. In 2002, the first CAP- market outside Baden-Württemberg followed in Dobbertin in Mecklenburg-Vorpommern.
In subsequent years, the number of stores grew annually by about ten to a total of 100 Operators number increased to 2013 to 58 by the end of 2012 jobs for 713 people with disabilities have been created. In the CAP- markets 1257 people were employed full-or part-time. Together they achieved a turnover of 122 million euros.
In 2010, the corporate design was revised and introduced a new logo. If modifications in the markets they are converted gradually to the new look.
Conception
CAP- markets are to create a " suitable jobs [ ... ] outside the workshop " on the so-called primary labor market for people with intellectual, mental and physical disability.
Distribution Lines
CAP ... the center of life
Food full-range in the city ( part ) - and local centers with areas between 300 and 1500 m², offering 5000-15000 articles of daily use.
CAP compact
CAP is a compact concept for retail space of 100 to 300 m² in places or districts with 500 to 1,500 inhabitants. The supply of goods is organized through a CAP- market nearby. The lead markets about 1500 products of daily needs.
CAP mobile
Sale car with a range of 800 to 1200 articles of daily use, the approach according to fixed weekly tour schedules places and residential areas without steady food supply. Your base have on existing CAP CAP mobile markets with at least 500 m² sales area, where the goods can be refilled.
CAP pucchino
As bakeries and cafes CAP Puccinos offer baked goods, drinks and snacks in CAP- markets in which neither the market a bakery is still present in the neighborhood.
Awards
With their market concept GDW SÜD was named the competition the Land of Ideas by Federal President Köhler Selected Landmark 2008.
Also in 2008, reached the CAP markets with its concept of the finale of "Trade Innovation Award " of the trade association Germany.
2005 CAP was the first winner of the Rudolf Freudenberg Prize for social enterprises that implement new ideas to labor market integration of the mentally ill.
Some markets, such as in Karlsruhe Durlach, wine bag city Bach, Stuttgart Weilimdorf have been recognized by local city councils seniors as senior-friendly.
With the quality label "Generation -Friendly Shopping " of the trade association Germany various CAP- markets, such as Buhl, Kirchheim unter Teck are also certified and Filderstadt.