Celebrity

The term prominence ( from Latin: the prominentia = Excellent; made ​​per minere ) is most commonly used in everyday life to denote the set of outstanding personalities, but can also be neutral as always acquired the level of individual prominence in the public mine and then not only be related to people, but also for example to places. The word has come in German only since the beginning of the 20th century in use and provides an equivalent to the word for word the same major concept Eminence is, which is traditionally limited to the salutation of high Catholic dignitaries.

When celebrities or colloquially celebrities [ prɔmɪ ] refers primarily those persons who are known for their public appearances. Often these are among celebrities to actors, musicians and other entertainers, reports on the many times in the press. Even politicians or athletes may be prominent. In the recent organizational theory and management research, it is assumed that also CEO of large companies achieve broad public awareness. In addition to individual and collective celebrity is now being explored by assuming that all companies can be prominent.

Legal, privacy rights

Public figure is a legal term in the German, Austrian and Swiss civil law, which is used in the case law to various laws to define the right to privacy against the public reporting of the media. Comparable is the " person of contemporary history" that is mentioned eg in German art copyright law and the Stasi Records Act. ( See also paparazzo ).

Inflationary use

For pseudo - celebrity or (according to B- Movie) B- celebrities - in Switzerland in accordance with the Cervelat also Cervelatprominenz - such persons are expected in everyday language made by public scandals, spectacular television appearances or other events - only for frequently short time - headline grabbing a stir, without, however, also gain reputation. They remain little known internationally, but are known only in special districts or by individual events / programs. For B- celebrities also less well-known people are expected to see more attention because of a title of nobility or by affairs with celebrities.

Television formats such as Germany sucht den Superstar, Big Brother, I'm a Celebrity - Get Me Out of Here! or media exaggerated scandals generate such a large number of prominent persons allegedly that increasingly of "C -list celebrities ", "D -listers " to "Z -list celebrities " is mentioned, ie people perceived their prominence as yet fast paced and insignificant is defined as the so-called B- celebrities. Classic activities or properties that could justify real celebrities, here are hardly recognizable, never existed or they are long back, what 'm a Celebrity particularly at the candidates from I - Get me out of here! often the case.

Sociology

The features of " celebrities " are often beauty and athleticism (body force), what makes it different from the usual modern features of social class (income, occupational prestige, education ), but not of early historical stratification characteristics. So they are in the studies of the social structure often on the edge.

Advertising

Some celebrities make, among others, product advertising, advertise fundraisers during the election campaign or act at the troops with care.

For the celebrities, this can be an advantage:

• Such contracts are often endowed with money. Advertising contracts can also be the main source of income.
• Commitment to (supposedly) charitable projects has a positive effect on the image of celebrities, especially if this is done by volunteers.
• Formerly -known people can be brought back into memory.
• Occasionally, people also acquire only through such actions at all prominent.

It can also have disadvantages:

• The celebrities will eventually depend on the corresponding revenue.
• A negative image of the celebrity can be applied to products, organizations and actions. In order to prevent this from happening contracts terminated, revenue lost, the celebrities may disappear from perception.
• A negative image of a product, organization or action can be transferred to the celebrities.
• Freeloaders use awareness and image of celebrities, such as by making advertising without their consent, for example, with their image.