Clearblue

Clearblue is a trade name of the SPD Swiss Precision Diagnostics GmbH, sold under the pregnancy tests and ovulation tests. After the launch in 1985 in the UK the brand is now available in 47 countries.

History

Unilever took a pregnancy test first time in 1985 with the brand name Clearblue on the market. It was the first rapid test for home use in the world, which a result was obtained within 30 minutes, without having to wait for a doctor's appointment. The test consisted of a three-stage process with a small container and a rod to be immersed.

1988, the first -stage pregnancy test under the name Clear Blue was available, in which the result could be read with reference to a blue stripe which may emerge gradually. The result was visible after three minutes. In 1996, the first Clearblue test with a waiting time of one minute on the market. Since 2003, the Clearblue tests are equipped with a digital display and the result is verbally clearly described with " pregnant " or " not pregnant ".

2008 arrived in Europe a version on the market, the time of the last ovulation indicates additionally, so that the duration of the pregnancy can be read (either 1-2 weeks, 2-3 weeks, or more than 3 weeks). Since 2013, this test under the name " Clearblue Digital Pregnancy Test with Advanced Weeks Estimator " is also marketed in the USA.

Under the brand name Clearblue Ovulation Tests also offered, with which the fertile days when conception is most likely to be found. In 1989, the first stage on the market ovulation that measures luteinizing hormone. Since 1999, these tests also Estron3 -glucuronide, an estrogen, can be measured. Also, the ovulation test Clearblue has a digital display since 2004. 2013 was a test on the market, which indicates both hormones simultaneously.

Clearblue has received the Red Dot Design Award 2012 for product design. The digital Clearblue Ovulation won the 2011 Platinum Award of the Prima Baby Reader Awards.

Clear Blue is a sponsor of Flight for Every Mother Ltd. , A humanitarian project of Sophia Webster, supports the health of mothers in Africa.

SPD Swiss Precision Diagnostics GmbH

The Unilever subsidiary Unipath, which is engaged in the business field diagnostics, was sold in 2001 to Inverness Medical Innovations Group and renamed Alere. Since 2007, Clear Blue is offered by SPD Swiss Precision Diagnostics GmbH, a joint venture between Procter & Gamble and Alere. The company has its headquarters in Geneva. The company also produces the prevention and fertility planning products Accu -Clear, Fact Plus Pregnancy Test, Clear Plan and prevention Persona Monitor.

Clearblue Research

In Clearblue Research Institute in Bedford, United Kingdom more than 130 people are employed. The research conducted within the last 25 years more than 100 clinical trials involving 500,000 study participants.