Cobra Beer

Cobra Beer is a British brewery. The company was founded in 1989 by Arjun Reddy and the then 27 -year-old Karan Bilimoria with an initial capital of £ 20,000. It was initially based in the Indian city of Bangalore and focused on the export to the United Kingdom. Nowadays there are contract even offices in India, UK and Belgium. Cobra Beer has no independent breweries and manufactures its brands instead under licenses in other breweries. Bilimoria and Reddy had discovered and exploited a gap in the market in the area little carbonated lagers. Originally the brewery should be named Panther; However, it turned out in surveys that the name in the target group was not very popular, which is why you agreed on Cobra. About Reddy's uncle Keshow Reddy of contact to Mysore Breweries could be established, which initially took over the eyebrows. Until 1997 the locally brewed India Cobra beers were exported only to Great Britain, then moved to the production to England, where the Charles Wells brewery (now Wells & Young 's) in Bedford took over the production license. A special feature of the beer is its good compatibility with curry dishes, which should emphasize the Indian origin and is one of the most important advertising is.

In fiscal 2006, the company made a loss of almost £ 4 million after tax, which more than tripled in the following year, although at the same time has also increased sales. The reason for these economic problems, the expansion policy is often used, which ran towards the British beer market and, ultimately, was no longer acceptable for the brewery. The debt was £ 26,000,000 and also venture capitalists were seated who were interested in a rapidly growing earnings. Sales increased in the six months between 1 August 2008 and 31 January 2009 21%, yet had 29 May 2009 insolvency are logged in as the outstanding debts to suppliers amounted to 75 million pounds by now. To solve the problems, the American- Canadian brewer Molson Coors Brewing Company Company bought 50.1 % stake in Cobra Beer for £ 14 million and is now part of a holding company.

Cobra Beer has developed within a short time to a very popular type of beer is exported to over 50 countries and offered, for example, in Britain in nearly 6,000 restaurants and as many pubs and bars as well as all major supermarkets and the license chains. Despite the financial crisis, the brewery is still one of the fastest growing in the British Isles.

From 2003, Cobra Beer brew left by the Browar Belgia based in Poland in order to break into the continental European market. Four years later, however, the focus was on cost grounds mostly to the UK and the local licensing partners. For filling 2008 contracts with Camerons in Hartlepool and Quinn. After the takeover by the Molson Coors Brewing Company, the production and bottling of 5.0 % premium in their brewery headquarters in Burton -upon -Trent is done. The brewers for Zero % and King Cobra remained unchanged and Quinn is still responsible for the filling of Zero %. In India, Cobra Beer brewing is under the license of the Mount Shivalik Group.

Over the years, Cobra Beer has been honored with numerous awards. Thus, the brewery became in 2003 the award " Business of the Year " at the annual Eastern Eye Asian Business Awards. Two years later, Monde Selection ( International Institute for Quality Selections ) gave the company with 13 medals, including eleven gold and 2008 with a total of 19 medals.

Cobra Vision Short Film Competition

2005 called Cobra Beer Cobra Vision Short Film Competition to life. This competition should offer young, ambitious directors the opportunity to show their short films during the commercial breaks of the movies on the channels ITV2, ITV3 and ITV4. Ten 5 - seconds films were irradiated before 2007 50 -second format has been introduced. The productions contained therein was shown directly in front of films on ITV4. Monthly the best films chosen by the viewers and at the end of the year you celebrated the awarding of the Cobra Vision Awards. 2008 Cobra vision was dissolved, and the sponsorship of the brewery for the three television stations has been set. However, there is still a support of the British film industry as Cobra Beer official partner of the British Academy of Film and Television Arts, and the British Film Institute is.

Brands

Currently Cobra Beer leads three brands:

• Cobra 5.0 % Premium: main brand of the brewery with traditional Indian ingredients such as corn and rice. According to the company, the beer has the " gentleness of ale and the freshness of a camp."
• Cobra Zero %: Non-alcoholic beer with a slightly sweet note that is bottled in 330 -milliliter bottles.
• King Cobra. , The world's first dual- fermented lager with 8% vol is bottled, similar to those for champagne and is available in sizes 750 and 375 milliliter available.