Colorama (Kodak)

The term Colorama called a backlit screen. Were invented coloramas of Eastman Kodak. This turned coloramas first time in the main hall of Grand Central Station in New York. They were known as " the greatest photographs of the world." Their size was approximately 6 m in height and 10 m in width.

A total of 565 were coloramas, 1950-1990, exhibited at the Grand Central Station. These included photographs by Ansel Adams, Ernst Haas and Eliot Porter.

The images presented, especially in the 1950s and 1960s, a U.S. image of classic American values ​​and the typical " American way of life " dar. Typical motives were the American family, holiday, travel and sports.

The coloramas considered as the biggest marketing project from Kodak. Adolph Stuber, Vice President of Marketing and Sales: "Everyone who sees a Colorama must be able to imagine, even so to shoot a beautiful picture. "