Coolhunting

Cool Hunting and trend hunting refers to the detection of professional trendsetters, identifying and commercializing emerging trends, especially lifestyle trends.

Cool Hunting companies have specialized with (trend ) Scouts to make such developments as early as possible locate by the current youth culture is constantly observed and interviewed. Once interesting issues were identified by the Cool Hunting companies, they continue to be analyzed and processed in scenarios and reports.

This trend reports the industry for mostly very high prices are then sold. Companies that buy trend reports, expect to gain evidence of latest product developments. Companies learn as by customers (eg young people on the street).

When Coolhunting following types of people are involved: trendsetters, early adopters, technology evangelist and lead users.