Corny (muesli bar)
Corny is an advertised by Schwartau works as a granola bar product that has been produced since 1984. Corny- muesli bars belong to the group of non- baked granola bar. To produce different raw materials are used, these include, among others, depending on the variety of milk or dark chocolate, flour, sugar and cereals.
Corny is the most famous granola bars in Germany.
History
The history of the Corny-bar starts at the beginning of the 80s, as a former CEO of the Schwartau on a business trip to Canada, there and in the United States known cereal bars (translated granola bars ) discovered. He took the idea back to Germany and led the cereal bars under the name Corny in various test markets. In 1984, the official launch was followed by the name of " Corny, the granola bars ."
At the time of launch, there was neither in Germany nor in Europe a comparable product. Corny presented in comparison to the popular " sweet " bars on the one hand a novelty, on the other hand, because of the obscurity, a risk dar. Corny was first placed on the shelves of sweet bars. Success was, however, only one, as " Corny, the bolt " in " Corny, the cereal bar " was renamed and was henceforth to be found in cereals and cereal. In addition, a large advertising campaign increased sales in the traditional media television, radio and print the notoriety of the popular Corny bars. It Corny sat among other former professional athletes. The cyclist Jan Ullrich (2000) and swimmer Franziska van Almsick (2002) recruited at the time of its greatest successes in the TV commercials for Corny. In 2009, with the presenter Johannes B. Kerner added another prominent face. The famous beetle commercial from 1997 is probably the most famous TV commercial of Corny today. Meanwhile Corny is the market leader in Germany.
To prepare the Corny bolt various raw materials such as grain, nut and fruit flavors are combined and then heated. The heated grain mass is mixed in the next step with heated sugar syrup of honey, table sugar and brown sugar, rolled into a corn carpet and brought the Corny bolt in his well-known long - narrow shape. Depending on the type of bolt is then in a glaze - for example, from chocolate - dipped and receives in this case, as its known Schokofuß. After cooling the bolt is replaced by its packaging.
The first Corny-bar were - unlike today - not packed in cardboard boxes about, but in cellophane. Corny was initially available at no extra flavor. The first variety with flavor called chocolate Corny muesli bars. In this case, the lower part of the bolt was immersed in milk chocolate. Today, many different varieties such as chocolate, white chocolate, coconut, yogurt and hazelnut offer consumers a wide selection and variety.
Varieties
With Corny Classic, Corny free, BIG Corny, Corny Corny milk and nut fully there are five sub-brands, all of which are available in many different flavors. The latest variation is Corny nut fully. This bar has been around since 2011 and so far in the peanut varieties & whole milk, almond & white chocolate, nut quartet & grape, as well as three kinds of nut & caramel. They are characterized by a particularly high nut content of over 50%. Since June 2013, there are commercially the new varieties Corny countries enjoyment.
Survey
- Corny Classic
- Corny free with no added sugar
- Corny BIG larger single bar
- Corny milk with added calcium
- Corny Limited Edition is a variation of Corny - bar, which is about a specific time period and their varieties are adapted to each season. There are currently a limited edition for summer and winter.
- Corny full nut with a nut content of over 50%
- Corny countries pleasure in the flavors café con leche - espanol, mousse au chocolat - francaise and Stracciatella - italiana, these bars are not sold in a pack of 8 but only 6 units, at the same time reduces the weight per bar from 25g to 23g.
Criticism
In August 2009, the consumer advocacy group Food Watch published the results of a study of various Corny bar. The organization stated that the product was a " sticky, highly processed industrial candy ", which by no means as claimed by Schwartau, " the best of the grain " and offer " tasty energy and strength for the day " deliver. According to Food Watch 'm the one shown on the packaging wrong product figure in opposition to the ban deception of the German food law.
The organization noted that the existing cereal flakes usually one third of sugar and only ten percent latch not like Schwartau claims a " healthier alternative to chocolate bars " represents. The bars have 439 calories per 100 grams only 53 calories less than the chocolate bar Twix. On media inquiries, the company said it was " very much of a transparency " interested to consumers. On the website Schwartau Corny the product packaging all the ingredients are listed. The list of ingredients contained also " the quantities of the essential value-adding ingredients ".